Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Macado's performance in the United States and how they change over time
See what factors influence Macado's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Macado's is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Macado's' competitors in the United States
An analysis of Macado's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand's competitive strength and customer preference, indicating its share of foot traffic within the industry.
Macado's market performance is in the lower 41%, indicating a below average market standing. This means that Macado's captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Havana Vieja, Chicago Waffles, Rise, Tacos 4 Life, 1983, and The Shack Riverfront Restaurant.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of customer experience and service.
Macado's overall customer satisfaction (CSAT) is 75%, a significant increase of 20.6 percentage points year-over-year. Virginia shows the highest CSAT at 76%, followed by Tennessee at 74%, and North Carolina at 57%. This indicates a strong positive trend in customer perception across key states.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
Macado's overall average check is $21.70, a decrease of 3.9% year-over-year. Virginia has an average check of $21.90, while North Carolina's is $16.30. This suggests a slight decline in customer spending compared to the previous year, with regional variations.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and geographic distribution.
Macado's has 15 outlets in Virginia, 1 in North Carolina, and 1 in Tennessee. This shows a strong concentration of outlets in Virginia, with limited presence in the other two states, indicating potential for expansion.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry leaders.
Macado's top competitors based on cross-visitation are Chick-fil-A (13.44%), McDonald's (11.83%), Taco Bell (8.60%), Wendy's (7.53%), and Burger King (6.99%). This indicates that customers who visit Macado's also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours and customer flow.
Macado's experiences peak traffic workload between 5 PM and 7 PM, with the highest workload at 6 PM (61.43%). Traffic is minimal between midnight and 8 AM. This data suggests the need for increased staffing during evening hours.
Understanding consumer segments allows for targeted marketing and product development based on demographic preferences.
Macado's customer base shows a higher affinity among women (106 index) compared to men (94 index). Gen X shows the highest affinity (135 index), while Gen Y (52 index) and Gen Z (88 index) are under-indexed. This suggests that Macado's is particularly appealing to Gen X women.