Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Meltdown performance in the United States and how they change over time
See what factors influence The Meltdown performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Meltdown' competitors in the United States
An analysis of The Meltdown' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Meltdown is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Meltdown is a leading brand with a market performance percentile of 99, indicating it captures a significant share of customer traffic. Its peers like Ponderosa and Poke Bros. share this top percentile.
Customer satisfaction (CSAT) reflects brand perception. Changes indicate service improvement or decline, impacting loyalty and revenue.
The Meltdown's overall CSAT is 57%, a significant 11.3 percentage point increase year-over-year. Florida shows the highest CSAT at 71%, suggesting strong customer sentiment in that state.
Average check reflects spending per customer. Tracking it helps optimize pricing, promotions, and menu strategies for revenue growth.
The Meltdown's average check is $24.2, a 3.3% increase year-over-year. California has the highest average check at $30.7, indicating higher customer spending in that state.
Outlet count reflects market reach. Expansion indicates growth, while stability suggests market saturation or consolidation strategies.
The Meltdown has 147 outlets in California, the most of any state, suggesting a strong presence there. Texas follows with 65 outlets, indicating a secondary market focus.
Competitor analysis reveals market dynamics. Identifying frequently visited alternatives informs strategies to enhance differentiation and retention.
Denny's is the top competitor with a 31.29% cross-visitation rate from The Meltdown's customers. McDonald's follows at 24.27%, highlighting the fast-food segment's competition.
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
The Meltdown experiences peak traffic between 9 AM and 12 PM, suggesting breakfast and lunch are busy periods. Traffic is lowest in the early morning hours (1 AM - 5 AM).
Consumer segments help tailor marketing. Gender and generation insights improve targeting and messaging, boosting engagement and ROI.
Women are overrepresented with an affinity index of 92, while men are overrepresented with an index of 108. Gen X has a high affinity (127), while Gen Z is under-indexed (44).