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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Meltdown performance in the United States and how they change over time
See what factors influence The Meltdown performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Meltdown is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of The Meltdown' competitors in the United States
An analysis of The Meltdown' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
The Meltdown is in the lower 44% of brands. This below average market performance indicates a need to improve its competitive standing. Performance peers in the same percentile range include Frugals, Shoo Loong Kan, Drip n Dip - Fort Lauderdale, T's Brunch Bar, Chicken Guy!, and Captain Jack's Seafood Buffet.
Identifying competitors helps understand market dynamics and benchmark performance against industry rivals.
The top competitors for The Meltdown, based on customer cross-visitation, are Denny's (23.64%), McDonald's (23.40%), Taco Bell (9.46%), Starbucks (9.22%), and Wendy's (8.04%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet demand.
The Meltdown experiences peak traffic between 6 AM and 12 PM, with the highest workload around 9 AM (45.43%). Traffic is lowest in the early morning hours (0-5 AM), indicating a need for optimized staffing during peak hours.
Understanding consumer segments enables targeted marketing and tailored experiences, maximizing engagement and ROI.
The Meltdown's customer base shows a high affinity towards women (index 90) and men (index 110). Gen X is overrepresented (index 112), while Gen Y (index 95) and Gen Z (index 45) are underrepresented.