Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wingstop performance in the United States and how they change over time
See what factors influence Wingstop performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wingstop' competitors in the United States
An analysis of Wingstop' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's Market Performance percentile is 99, marking it as a leading brand. This shows a strong market standing relative to peers like Dave's Hot Chicken, Arby's, CAVA, Outback Steakhouse, Keke's Breakfast Cafe, and Waffle House, all within the same leading percentile range.
Customer satisfaction (CSAT) reflects customer happiness, loyalty, and likelihood to recommend, directly impacting brand reputation and revenue.
Wingstop's overall CSAT is 59%, with an 11.8 percentage point increase year-over-year, indicating improved customer satisfaction. New Hampshire shows the highest CSAT at 96%, while other states like Kentucky, Oregon, Massachusetts, and New Jersey also exhibit strong satisfaction levels.
Average check reveals customer spending habits, reflecting menu pricing strategies, customer purchasing power, and potential revenue per transaction.
Wingstop's overall average check is $23, a decrease of 6.5% year-over-year. West Virginia has the highest average check at $33.2 USD. This indicates a potential shift in customer spending or menu item preferences.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and potential for customer accessibility.
Wingstop has 460 outlets in Texas, making it the state with the most locations, followed by California with 417 outlets. This shows strategic focus on these key markets for brand presence.
Identifying key competitors through cross-visitation helps understand market dynamics, competitive positioning, and potential areas for differentiation.
Wingstop's top competitors based on customer cross-visitation are McDonald's (18.86%), Taco Bell (8.66%), Chick-fil-A (8.50%), Wendy's (7.55%), and Burger King (6.93%). This indicates that Wingstop customers frequently visit these fast-food chains.
Traffic workload by hours reveals peak demand times, enabling efficient staffing, optimized service, and enhanced customer experience.
Wingstop's traffic workload peaks between 17:00 and 19:00 (5 PM to 7 PM), with the highest workload at 19:00 (7 PM). This highlights the need for adequate staffing during these peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, product positioning, and communication strategies for enhanced engagement.
Wingstop's customer base shows high affinity among women (95 index) and particularly strong affinity with Gen Z (131 index) and Gen Y (106 index). This data suggests a need for communication strategies adapted to these customer groups.