Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the United States and how they change over time
See what factors influence Wingstop performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wingstop is in the top 21% of brands
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the United States
An analysis of Wingstop' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance is at the 79th percentile, indicating an above average market standing. This means Wingstop captures more customer traffic than 79% of its peers. Performance peers in the same percentile range include Panera Bread, Keke's Breakfast Cafe, Jack in the Box, and Outback Steakhouse.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Wingstop's top competitors based on customer cross-visitation are McDonald's (18.95%), Taco Bell (8.95%), Chick-fil-A (8.54%), Burger King (7.17%), and Wendy's (6.96%). This indicates a significant overlap in customer base with McDonald's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Wingstop experiences peak traffic workload between 16:00 and 19:00, with the highest workload at 18:00 (57.40%). Traffic is lowest between 1:00 and 5:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with specific demographics for enhanced engagement.
Wingstop's customer base shows a high affinity towards women (94) and men (106). Gen X are under-indexed (91), while Gen Y (106) and Gen Z (123) are over-indexed, indicating a stronger affinity towards these younger generations.