Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the United States and how they change over time
See what factors influence Wingstop performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is in the top 22% of brands
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the United States
An analysis of Wingstop' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance is at the 78th percentile, indicating an average/above average market standing. This means Wingstop performs better than 78% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Jack in the Box, Outback Steakhouse, Keke's Breakfast Cafe, and LongHorn Steakhouse.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Wingstop's overall customer satisfaction (CSAT) is 61%, a 14 percentage point increase year-over-year. New Hampshire shows the highest CSAT at 92%, with a 52.1 percentage point increase. This indicates a strong positive trend in customer experience, particularly in New Hampshire and Kentucky.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Wingstop's overall average check is $23, a 7.8% decrease year-over-year. Virginia has the highest average check at $29.9 USD. This suggests a need to analyze pricing strategies and potential factors influencing decreased spending.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Wingstop has the most outlets in Texas (460) and California (417). This highlights key markets for Wingstop, with Texas having the largest presence. The distribution of outlets across states reflects strategic expansion efforts.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Wingstop's top competitors based on cross-visitation are McDonald's (18.45%), Taco Bell (8.52%), Chick-fil-A (8.46%), Wendy's (6.84%), and Burger King (6.58%). This indicates that customers who visit Wingstop also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Wingstop's peak traffic workload occurs between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 19:00 (7 PM) at 66.05. Traffic is minimal between 0:00 and 9:00 (12 AM to 9 AM). This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments informs targeted marketing and positioning strategies.
Wingstop's consumer base shows a high affinity among women (95) and men (105). Gen Z (131) and Gen Y (108) are overrepresented, while Gen X (89) is underrepresented. This suggests a strong appeal to younger generations.