Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Outback Steakhouse performance in the United States and how they change over time
See what factors influence Outback Steakhouse performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Outback Steakhouse' competitors in the United States
An analysis of Outback Steakhouse' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Outback Steakhouse is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand's share of foot traffic reveals its competitive strength and customer preference, showing its position in the Cafe & Restaurants industry.
Outback Steakhouse holds a leading market performance percentile of 99 in the US Cafe & Restaurants industry, placing it in the top 1%. This indicates strong brand preference and market share compared to peers like Keke's Breakfast Cafe and LongHorn Steakhouse, which share the same percentile range.
Customer satisfaction reflects brand loyalty and service quality, directly impacting revisit rates and word-of-mouth, which affect revenue.
Outback Steakhouse's overall customer satisfaction is 76%, a decrease of 3.2 percentage points year-over-year. Colorado shows high satisfaction (89% with 3pp growth). California reported 88% satisfaction, however with a decrease of 2.8pp. This indicates a need to address factors impacting customer experience to improve overall satisfaction.
Average check reflects customer spending per visit, influenced by menu pricing, customer orders and promotional strategies to maximize revenue.
The overall average check for Outback Steakhouse is $40.60 USD, down 4.2% year-over-year. Washington has the highest average check at $47.70 USD. This suggests a need to evaluate pricing strategies and customer spending habits to boost the average check value.
Outlet count shows brand reach and market penetration, reflecting expansion strategy and potential revenue streams across regions.
Outback Steakhouse has 94 outlets in Florida, its highest concentration in the US. Texas has 52 outlets, followed by California with 41. This distribution highlights key markets and informs decisions about resource allocation and growth opportunities in different states.
Competitor analysis identifies key players and customer preferences, showing opportunities for differentiation and strategic positioning in industry.
McDonald's (14.63%) is the most visited competitor by Outback Steakhouse customers, followed by Chick-fil-A (7.42%) and Wendy's (6.27%). This indicates that customers may be seeking fast-food options in addition to casual dining, highlighting opportunities for Outback to capture a larger share of customer visits.
Traffic workload by hour reveals peak operational demands, so business can optimize staffing and resource management for efficiency.
Outback Steakhouse experiences peak traffic workload between 17:00 (5:00 PM) and 19:00 (7:00 PM), with the highest point at 18:00 (6:00 PM). Traffic workload at 6:00 PM reached 68.70. Minimal traffic occurs during the early morning hours. The company can efficiently manage staffing and resources by understanding peak traffic times.
Consumer segment insights guide marketing efforts and product development, enabling targeted messaging and resonating strategies with key demographics.
For Outback Steakhouse, affinity is balanced between women and men. However, Gen X has high affinity (124), whereas Gen Y (79) and Gen Z (72) are under-indexed. This shows the brand resonates more strongly with Gen X relative to younger generations, requiring specific marketing strategies.