Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wingstop performance in the United Kingdom and how they change over time
See what factors influence Wingstop performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Wingstop is ahead of most brands
Sample of brands in the same percentile
An analysis of Wingstop' competitors in the United Kingdom
An analysis of Wingstop' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wingstop's market performance is at the 74th percentile, indicating an above-average market standing in the UK's Cafe & Restaurants industry. This suggests Wingstop outperforms many competitors. Performance peers in the same percentile include Cake Box, Frankie & Benny's, chaiiwala, MyLahore, Chicken Shop and Côte.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Wingstop's overall customer satisfaction is 86%, a decrease of 1.7 percentage points year-over-year. Satisfaction varies by location: England shows 87%, Scotland 77%, and Wales 53%. The trend from June to August 2025 indicates a slight decline in customer satisfaction.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Wingstop's overall average check is £21.3, a 6.6% increase year-over-year. Average check varies by location: England shows £21.4, Scotland £20.1, and Wales £19.7. The trend from June to August 2025 indicates fluctuations in average customer spend.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Wingstop has a total of 58 outlets in the United Kingdom. Distribution by location: England has 52 outlets, Scotland 4, and Wales 2. This distribution highlights England as Wingstop's primary market within the UK.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wingstop's top competitors based on cross-visitation are McDonald's (8.37%), KFC (5.45%), Nando's (4.57%), JD Wetherspoon (3.60%), and Popeyes Louisiana Kitchen (2.72%). This indicates that customers who visit Wingstop also frequently visit these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Wingstop experiences peak traffic between 11:00 and 22:00, with the highest workload around 18:00-19:00 (58.13%-58.25%). Traffic is minimal between 0:00 and 10:00. This data informs staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Wingstop's customer base shows a higher affinity among women (107 index) compared to men (94 index). Among generations, Gen Z shows the highest affinity (175 index), followed by Gen Y (126 index), and Gen X (52 index). This suggests targeted marketing towards women and younger generations may be effective.