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Managing Partner, Global Business Development
See what factors influence Wingstop performance in the United Kingdom and how they change over time
See what factors influence Wingstop performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wingstop' competitors in the United Kingdom
An analysis of Wingstop' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wingstop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, indicating brand's share of foot traffic in the cafe and restaurant industry.
Wingstop holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates strong market presence and customer preference compared to its peers like Côte, ASK Italian, Burger & Lobster, Mowgli Street Food, Megan's at the, and Chicken Shop, which share the same or an adjacent percentile.
Customer satisfaction (CSAT) is a key indicator of loyalty and brand perception, directly impacting repeat business and overall profitability.
Wingstop's overall CSAT is 87%, a decrease of 2.1 percentage points year-over-year. CSAT varies by location: England at 87%, Scotland at 77%, and Wales at 63%, all showing a decrease in satisfaction. The trend from May to July 2025 indicates slightly decreasing customer satisfaction.
Average check reflects customer spending habits, influencing revenue and profitability, and offering insights into menu pricing strategies.
Wingstop's overall average check is £21.3, an increase of 7.6% year-over-year. Average check varies by location: England at £21.4, Wales at £21.2, and Scotland at £19.2. The average check trend from May to July 2025 shows an increasing trend, peaking in July.
Outlet count indicates market reach and expansion, reflecting brand's presence and accessibility to customers across different regions.
Wingstop has 41 outlets in England, 3 in Scotland, and 1 in Wales. This distribution highlights a concentration of outlets in England, suggesting stronger market penetration compared to Scotland and Wales.
Understanding key competitors and customer cross-visitation patterns is crucial for strategic positioning and targeted marketing efforts.
Wingstop's top competitors based on customer cross-visitation are McDonald's (8.14%), KFC (5.40%), Nando's (5.17%), JD Wetherspoon (3.95%), and Popeyes Louisiana Chicken (3.19%). This reveals the brands that Wingstop customers also frequent.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak times.
Wingstop's traffic workload peaks between 11:00 AM and 10:00 PM, with the highest activity between 5:00 PM and 7:00 PM. There is minimal traffic between midnight and 10:00 AM. This indicates the periods needing the most staffing.
Analyzing consumer demographics (gender and generation) provides insights for tailoring marketing campaigns and product offerings to specific groups.
Wingstop's customer base shows a slight over-representation of women (affinity index of 102) and an under-representation of men (affinity index of 99). Gen Z shows a high affinity (179), followed by Gen Y (125) and Gen X (50).