Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Ivy performance in the United Kingdom and how they change over time
See what factors influence The Ivy performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Ivy' competitors in the United Kingdom
An analysis of The Ivy' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Ivy is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
The Ivy's market performance is at the 99th percentile, indicating a leading position in the UK's Cafe & Restaurants industry. This signifies strong customer preference compared to peers like Greggs, Stonehouse Pizza & Carvery, Sizzling Pub & Grill, Franco Manca, Blank Street Coffee, and Frankie & Benny's, who share a similar high-performance bracket.
Customer satisfaction (CSAT) reflects brand perception. Tracking its changes is crucial for pinpointing operational strengths and areas for improvement.
The Ivy has a strong CSAT of 82%, increasing by 0.5 percentage points year-over-year. Scotland shows the highest satisfaction (83%), while Wales has the lowest (75%) with a decrease. The trend from May to July 2025 shows fluctuations, with a peak in June.
Average check reveals customer spending habits. Monitoring it helps optimize pricing strategies and understand revenue trends.
The Ivy's average check is £56.7, a 2.6% increase year-over-year. England has the highest average check (£57.2), while Scotland's is the lowest (£50). The average check fluctuated between May and July 2025, peaking in May.
Outlet count indicates brand reach and expansion. It reflects geographical presence and potential market penetration.
The Ivy has 42 outlets in the United Kingdom. The majority (38) are located in England. Scotland, Northern Ireland and Wales have significantly fewer outlets (2, 1, and 1 respectively), indicating potential for expansion in these regions.
Identifying key competitors allows for strategic benchmarking. Understanding cross-visitation patterns informs competitive positioning.
Customers of The Ivy also frequently visit McDonald's (4.48% cross-visitation), JD Wetherspoon (3.79%), Dishoom (2.26%), Côte (1.87%), and Nando's (1.83%). McDonald's and JD Wetherspoon represent the strongest competitive overlap, based on customer visitation patterns.
Traffic workload by hour pinpoints peak times. This informs staffing, resource allocation, and promotional efforts.
The Ivy experiences peak traffic between 13:00 and 19:00, with the highest workload around 14:00-15:00. Traffic is low overnight and gradually increases from 07:00. Resource allocation should align with these peak hours to optimize service.
Analyzing consumer segments by gender and generation allows for targeted marketing and positioning strategies to maximize effectiveness.
The Ivy's customer base shows a slightly higher affinity for women (index 103), while men are slightly under-indexed (index 98). Gen X shows a high affinity (index 121), whereas Gen Y (index 86) and Gen Z (index 62) are underrepresented.