Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Willy's Mexicana Grill performance in the United States and how they change over time
See what factors influence Willy's Mexicana Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Willy's Mexicana Grill is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Willy's Mexicana Grill' competitors in the United States
An analysis of Willy's Mexicana Grill' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Willy's Mexicana Grill is in the lower 44% of brands. This below average position indicates a need to improve market share. Performance peers in the same range include Texas Steakhouse, A2B Indian Vegetarian Restaurant, Mountain Pass Sports Bar, Au Cheval, Mazzio's Italian Eatery, and Chido's Tex-Mex Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Willy's Mexicana Grill has an overall CSAT of 87%, with a slight decrease of 0.9 percentage points year-over-year. In Georgia, the CSAT is also 87%. This indicates generally positive customer sentiment, but a need to address the recent decline to maintain satisfaction levels.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue.
The overall average check for Willy's Mexicana Grill is $16 USD, showing a decrease of 1.2% year-over-year. The average check in Georgia is also $16 USD. This suggests a need to analyze spending habits and potentially adjust menu offerings or pricing.
Outlet count indicates brand reach and expansion. Tracking this metric shows growth or contraction, reflecting overall business strategy and market penetration.
Willy's Mexicana Grill has 27 outlets in Georgia. This provides a clear picture of the brand's physical presence in the state, indicating its current operational scale within that market.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals which brands attract similar customer segments.
The top competitors for Willy's Mexicana Grill, based on customer cross-visitation, are McDonald's (9.90%), Chick-fil-A (7.92%), Burger King (5.45%), Waffle House (5.45%), and Wendy's (4.46%). This highlights the fast-food and casual dining options that Willy's customers also frequent.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, manage resources, and improve customer experience.
Willy's Mexicana Grill experiences peak traffic between 11 AM and 7 PM, with the highest workload at 1 PM (68.86%). Traffic is minimal before 6 AM and after 10 PM. This data informs staffing and resource allocation strategies to meet customer demand effectively.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal which groups are most engaged, guiding positioning strategies.
Women show an affinity index of 90, indicating they are under-indexed. Men show an affinity index of 109, indicating they are over-indexed. Gen X has an affinity index of 89, Gen Y 124, and Gen Z 89. Gen Y is over-indexed, while Gen X and Gen Z are under-indexed.