Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the United Kingdom and how they change over time
See what factors influence Wendy's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the United Kingdom
An analysis of Wendy's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 65th percentile in the UK Cafe & Restaurants market, indicating an average/above average market position. This suggests a moderate level of customer preference compared to competitors. Performance peers in the same percentile range include Treatz, Hickory's Smokehouse, Piccolino, Comptoir Libanais, O'Neills, and Browns.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
McDonald's is the top competitor for Wendy's in the UK, with a cross-visitation rate of 14.16%. Other key competitors include JD Wetherspoon (6.23%), KFC (4.98%), Popeyes Louisiana Kitchen (3.74%), and Burger King (3.40%). This indicates shared customer base and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency.
Wendy's experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest workload at 6:00 PM (54.51%). Traffic is minimal between midnight and 7:00 AM. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing and product development, maximizing ROI.
Wendy's customer base shows a high affinity towards women (index 82) and men (index 114). Among generations, Gen X is overrepresented (index 106), while Gen Y (index 100) is average and Gen Z is underrepresented (index 86). This suggests targeted marketing should focus on Gen X and men.