Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the United Kingdom and how they change over time
See what factors influence Wendy's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the United Kingdom
An analysis of Wendy's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance is at the 68th percentile in the United Kingdom's Cafe & Restaurants industry, indicating an average/above average market standing. This means Wendy's is ahead of many competitors in attracting customer traffic. Performance peers in the same percentile range include O'Neills, Popolare, Tortilla, and Jollibee.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Wendy's customer satisfaction in the United Kingdom is 86%, a 2.3 percentage point increase year-over-year. This indicates a positive trend in customer perception. The CSAT data for England mirrors the overall satisfaction, suggesting consistent performance across the region.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Wendy's in the United Kingdom is £14.60, a 6.6% increase year-over-year. This suggests customers are spending more per visit. The average check in England is also £14.60, reflecting the national average.
Outlet count indicates market presence and expansion, influencing brand accessibility and revenue potential.
Wendy's has 47 outlets in England, United Kingdom. This number represents the brand's current physical presence and reach within the region. There is no growth data available.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's top competitors in the United Kingdom, based on customer cross-visitation, are McDonald's (12.80%), JD Wetherspoon (6.19%), KFC (5.34%), Burger King (3.52%), and Popeyes Louisiana Kitchen (3.09%). This indicates that customers who visit Wendy's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Wendy's traffic workload in the United Kingdom peaks between 12:00 PM and 6:00 PM, with the highest traffic at 1:00 PM (68.31%). Traffic is lowest between 3:00 AM and 6:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Wendy's customer base in the United Kingdom shows a high affinity towards women (84%) and men (113%). Among generations, Gen X (102%) and Gen Y (105%) show higher affinity, while Gen Z (92%) is under-indexed. This suggests targeted marketing towards Gen X and Y may be more effective.