Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Wendy's performance in the United Kingdom and how they change over time
See what factors influence Wendy's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the United Kingdom
An analysis of Wendy's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 99th percentile in the UK Cafe & Restaurants market, indicating a leading position. This shows strong customer preference compared to competitors. Peers in the same range include Jollibee, COSMO, All Bar One, Gordon Ramsay, BrewDog, and Giggling Squid.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
Wendy's customer satisfaction in the UK is 86%, a 1.5 percentage point increase year-over-year. This shows improved customer perception, specifically in England, indicating positive brand experience.
Average check indicates customer spending per visit, influencing revenue and profitability assessments.
Wendy's average check in the UK is £14, a 6.2% increase year-over-year. This indicates customers are spending more per visit, boosting revenue. The average check in England is also £14.
Number of outlets reflects brand presence and market reach, influencing accessibility and convenience.
Wendy's has 40 outlets in England, UK. This signifies Wendy's physical presence, providing service accessibility to customers in England.
Identifying competitors helps refine strategies and understand customer preferences in the competitive landscape.
Wendy's top competitors based on customer cross-visitation are McDonald's (13.87%), JD Wetherspoon (7.16%), KFC (6.04%), Burger King (4.03%), and Popeyes Louisiana Chicken (3.58%). This shows where Wendy's customers also go.
Traffic workload insights optimize staffing, inventory, and marketing efforts, enhancing customer experience.
Wendy's peak traffic workload occurs between 12:00 PM and 2:00 PM, with the highest point at 1:00 PM (66.03%). This helps to optimize operational efficiency during peak hours.
Understanding consumer segments helps tailor marketing and product strategies, driving engagement and loyalty.
Wendy's customer base shows high affinity among Men (116) and Gen X (107), suggesting that the brand resonates strongly with these demographics. Additionally, Wendy's is favored more by Women (78) compared to Men. Gen Y (104) and Gen Z (105) also show good affinity.