Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hickory's Smokehouse is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Hickory's Smokehouse is in the leading position, with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to peers like The Ivy Asia, Revolution, GAIL's Bakery, Roxy Ball Room, BAO, and Aladin Brick Lane.
Customer satisfaction is key for loyalty. Tracking its trends helps optimize service, retain customers, and boost brand reputation.
Overall customer satisfaction for Hickory's Smokehouse is at 81%, a 1 percentage point increase year-over-year. England shows 81%, up 1.6pp, while Wales is at 77%, down 9.1pp. Satisfaction has gradually increased from May to July 2025.
Average check tracks spending per customer, vital for revenue analysis, pricing strategies, and identifying upselling opportunities.
The overall average check is 41.2 GBP, a 3% increase year-over-year. England's average check is 41.4 GBP, while Wales is 37.6 GBP. The average check fluctuated slightly between May and July 2025.
Outlet count indicates brand reach and growth. Monitoring this metric informs expansion strategies and market penetration efforts.
Hickory's Smokehouse has 24 outlets in England and 2 outlets in Wales. This distribution highlights a strong concentration of outlets within England.
Analyzing competitors helps refine strategies, identify market gaps, and understand customer preferences and behavior.
Top competitors based on cross-visitation are McDonald's (11.97%), JD Wetherspoon (8.73%), KFC (3.74%), Costa Coffee (2.83%), and Starbucks (2.66%). These brands are frequently visited by Hickory's Smokehouse customers.
Understanding traffic workload by hour aids in staffing, optimizing operations, and ensuring customer satisfaction during peak times.
Traffic workload peaks between 17:00 and 19:00, reaching 68.37% at 18:00. The lowest traffic occurs between 0:00 and 9:00. This indicates high dinner and early evening traffic.
Understanding consumer segments helps tailor marketing. Affinity informs targeted positioning strategies, maximizing engagement.
Women show 74 affinity index and men show 119 index. Gen X has a high affinity at 122, Gen Y at 88, and Gen Z at 76. Gen X is overrepresented, while Gen Y and Gen Z are underrepresented in Hickory's Smokehouse consumer base.