Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hickory's Smokehouse is ahead of most brands
Sample of brands in the same percentile
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hickory's Smokehouse's market performance is at the 65th percentile, indicating an average/above average market standing. This means the brand is performing better than most competitors in the Cafe & Restaurants industry in the United Kingdom. Performance peers in the same percentile range include Treatz, Afrikana, The Sushi Co, Jacuzzi, Moose Coffee, and Shoryu Ramen.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Hickory's Smokehouse boasts an 83% customer satisfaction rate, a 1.1 percentage point increase year-over-year. This indicates strong customer approval. Satisfaction is higher in Wales (86%) compared to England (83%). The CSAT score has steadily increased from 81.68% in June 2025 to 83.74% in August 2025.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
The average check for Hickory's Smokehouse is £41.60, a 2.8% increase year-over-year, suggesting customers are spending slightly more per visit. The average check in England is £41.70, while in Wales it is £39.60. The average check has increased from £40.77 in June 2025 to £43.49 in August 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration.
Hickory's Smokehouse has 30 outlets in England and 3 outlets in Wales. This shows a strong presence in England, with Wales representing a smaller portion of the brand's footprint. There is no growth data available for the number of outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Hickory's Smokehouse, based on cross-visitation, are McDonald's (8.55%), JD Wetherspoon (8.36%), KFC (3.50%), Costa Coffee (3.01%), and Miller & Carter (2.53%). This indicates that customers who visit Hickory's Smokehouse also frequently visit these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Hickory's Smokehouse experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (68.26%). Traffic is minimal between 0:00 and 9:00. This data helps optimize staffing levels to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Hickory's Smokehouse's customer base shows a high affinity towards women (121 index), suggesting they are overrepresented compared to the average consumer. Men are underrepresented (74 index). Gen X also shows high affinity (120 index), while Gen Y (89 index) and Gen Z (73 index) are underrepresented.