Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
See what factors influence Hickory's Smokehouse performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Aug – Oct 25
Hickory's Smokehouse is ahead of most brands
Sample of brands in the same percentile
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
An analysis of Hickory's Smokehouse' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Hickory's Smokehouse has a market performance percentile of 64 in the United Kingdom's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand attracts more customers than many competitors. Performance peers in the same percentile range include Treatz, Moose Coffee, Shake Shack, Tonkotsu, Bem Brasil, and Hobson's Fish & Chips.
Competitor analysis identifies key rivals and customer cross-visitation, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for Hickory's Smokehouse, based on customer cross-visitation, are McDonald's (10.28%), JD Wetherspoon (8.32%), Costa Coffee (3.14%), KFC (2.88%), and Starbucks (2.82%). This indicates that customers of Hickory's Smokehouse also frequently visit these establishments.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and targeted promotions to enhance customer experience.
Traffic workload for Hickory's Smokehouse peaks between 18:00 (67.64%) and 19:00 (67.08%), with significant activity from 16:00 (46.88%) to 21:00 (35.40%). The lowest traffic is between midnight and 9:00. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and improved customer engagement strategies.
Hickory's Smokehouse customer base shows a high affinity towards women (76%, under-indexed) and men (120%, over-indexed). Among generations, Gen X is over-represented (130% affinity), while Gen Y (83% affinity) and Gen Z (68% affinity) are under-represented. This suggests targeted marketing towards Gen X and understanding the preferences of Gen Y and Z could be beneficial.