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Managing Partner, Global Business Development
See what factors influence O'Neills performance in the United Kingdom and how they change over time
See what factors influence O'Neills performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of O'Neills' competitors in the United Kingdom
An analysis of O'Neills' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
O'Neills is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
O'Neills, with a market performance of 99, is a leading brand in the Cafe & Restaurants industry in the United Kingdom. This indicates a high degree of customer preference. Performance peers in a similar range include Caffè Concerto, Browns, Slim Chickens, Treatz, Haweli Restaurant, and Comptoir Libanais.
Customer satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
O'Neills demonstrates high customer satisfaction, with an overall CSAT score of 92%, up 1.8 percentage points year-over-year. Wales leads with a 93% satisfaction rate, followed by Scotland at 92% and England at 91%. The trend from May to July 2025 shows fluctuating but consistently high CSAT scores.
Average check measures the average amount spent per transaction, indicating pricing strategy effectiveness and customer spending habits.
O'Neills has an average check of £23.40, a 2% increase year-over-year, showing a positive trend in customer spending. Wales has the highest average check at £25.80, while England records £23.10. The average check fluctuated between £22.36 and £24.14 from May to July 2025.
Number of outlets indicates brand reach and market presence, crucial for accessibility and revenue generation.
O'Neills has a total of 35 outlets in England, 4 in Scotland, and 2 in Wales. The distribution highlights a strong presence in England, with opportunities for expansion in Scotland and Wales. This reflects where the brand has the most physical presence.
Understanding competitors reveals market dynamics and customer preferences, enabling strategic positioning and competitive advantage.
O'Neills' primary competitors include JD Wetherspoon (14.34% cross-visitation), McDonald's (7.35%), Nando's (2.77%), Costa Coffee (2.53%), and KFC (2.53%). JD Wetherspoon is the most frequented alternative, suggesting potential overlap in customer base and preferences.
Traffic workload analysis identifies peak hours, allowing for optimized staffing and resource allocation to enhance customer experience.
O'Neills experiences peak traffic between 17:00 and 21:00, with a gradual increase starting from 11:00. Traffic is lowest between 03:00 and 07:00. The busiest hours are 18:00-19:00, suggesting a need for maximum staffing during these periods.
Analyzing consumer segments by gender and generation informs targeted marketing, enabling tailored campaigns and improved engagement.
O'Neills' customer base shows high affinity with both Women (96) and Men (103). Among generations, Gen X (109) and Gen Z (110) have high affinity. This indicates that marketing strategies should consider the preferences and behaviors of these key demographic groups. Gen Y is underrepresented.