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Managing Partner, Global Business Development
See what factors influence Wendy's performance in the United Arab Emirates and how they change over time
See what factors influence Wendy's performance in the United Arab Emirates and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the United Arab Emirates
An analysis of Wendy's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds a leading market position in the UAE's Cafe & Restaurants industry with a percentile of 99. This indicates a strong competitive standing, with its performance surpassing most peers. Performance peers in the 99th percentile include Hardee's, India Palace Restaurant, Tim Hortons, McDonald's, Nando's and Bikanervala.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, recommendations, and brand perception.
Wendy's in the UAE shows strong customer satisfaction. Overall CSAT is at 97%, with a significant year-over-year increase of 36.9 percentage points. Satisfaction is high in both Abu Dhabi Emirate (97%) and Dubai (96%), indicating consistent positive experiences across locations.
Average check reflects customer spending per visit, indicating menu appeal and pricing strategy effectiveness.
The average check for Wendy's in the UAE is 67.8 AED, a 15.1% increase year-over-year. Dubai has a higher average check (72.5 AED) compared to Abu Dhabi Emirate (47.2 AED), suggesting regional variations in spending.
Outlet count indicates brand's presence, market reach, and potential service accessibility across regions.
Wendy's has a total of 16 outlets in the UAE. Dubai has 13 outlets, while Abu Dhabi Emirate has 3. This distribution reveals Dubai as a more concentrated market for Wendy's operations.
Understanding competitors reveals market dynamics, enabling strategic positioning and differentiation.
The top competitors for Wendy's in the UAE, based on cross-visitation, are Burger King (8.75%), KFC (5.92%), Pizza Hut (3.92%), McDonald's (3.67%), and Tim Hortons (3.47%). This highlights fast-food chains as key rivals.
Traffic workload analysis optimizes staffing, inventory, and service delivery for peak efficiency.
Wendy's in the UAE experiences peak traffic between 17:00 and 22:00, with the highest workload at 21:00 (63.17%). Traffic is lowest between 1:00 and 5:00. Understanding these patterns helps optimize resource allocation.
Consumer segmentation enables targeted marketing by understanding diverse customer preferences and behaviors.
Wendy's customer base in the UAE shows a strong affinity towards women and the Gen Y & Z generations. An index of 64 for woman means that the relative affinity is 64. Index of 122 for Men indicates high affinity towards the brand. Similarly, strong affinity towards Gen Y & Z. The relative affinity for Gen X is 28.