Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the United Arab Emirates
An analysis of McDonald's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's market performance is at the 78th percentile, indicating an above average market standing in the UAE's Cafe & Restaurants industry. This suggests a strong customer preference compared to many competitors. Performance peers in the adjacent percentile range include Hardee's, Jones the Grocer, Marugame Udon Dubai, Wendy's, Bosporus Turkish Cuisine, and Tim Hortons.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT scores often correlate with increased sales.
McDonald's overall customer satisfaction in the UAE is 64%, a decrease of 6.8 percentage points year-over-year. Ras al-Khaimah shows the highest CSAT at 68%, while Umm al-Quwain experienced the largest drop. The CSAT trend decreased from June to August 2025, with a low of 61.33% in August.
Average check reveals spending per transaction, crucial for revenue insights. Monitoring this KPI helps optimize pricing and promotions.
The average check for McDonald's in the UAE varies by Emirate, with Abu Dhabi Emirate having the highest average check at 82.1 AED. Overall average check data is not available. The average check fluctuated between June and August 2025, with a low of 53.09 AED in August.
Outlet count indicates market presence and accessibility. A larger network can drive higher revenue and brand visibility.
McDonald's has a significant presence in the UAE, with 101 outlets in Dubai and 73 in Abu Dhabi Emirate. Sharjah Emirate has 28 outlets, while Ajman Emirate has 11. Umm al-Quwain has the fewest outlets, with only 2. This distribution reflects varying market penetration across the Emirates.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
McDonald's customers in the UAE also frequently visit KFC (12.06%), Burger King (8.31%), Starbucks (7.11%), Pizza Hut (5.41%), and Al Baik (4.83%). These brands represent McDonald's primary competitors in the region, indicating shared customer bases and potential areas for competitive focus.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
McDonald's in the UAE experiences peak traffic workload between 17:00 and 23:00, with the highest workload at 21:00 (67.27%). Traffic is lowest between 01:00 and 06:00. This data suggests optimal staffing and promotional strategies should align with these peak hours to maximize customer service and sales.
Understanding consumer segments allows for targeted marketing. Gender and generation insights inform tailored campaigns and product offerings.
McDonald's customer base in the UAE shows a higher affinity among men (index 122) compared to women (index 64). Gen X shows the highest affinity (index 142), while Gen Y (index 91) and Gen Z (index 92) are under-indexed. This suggests targeted marketing towards men and Gen X could be particularly effective.