Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 19% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the United Arab Emirates
An analysis of McDonald's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 81st percentile, indicating an average/above average market performance. This suggests a solid market presence. Performance peers in the adjacent percentile range include Wendy's, Jones the Grocer, Bosporus Turkish Cuisine, India Palace Restaurant, Hardee's, and Nando's.
Identifying top competitors and cross-visitation patterns reveals key market rivals and shared customer base for strategic advantages.
McDonald's top competitors based on cross-visitation are KFC (11.52%), Burger King (8.53%), Starbucks (8.18%), Pizza Hut (5.86%), and Hardee's (5.00%). This indicates customers who visit McDonald's also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
McDonald's experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (67.24%). The lowest traffic occurs between 3:00 and 5:00. This data informs staffing and operational adjustments.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand relevance with specific demographics.
McDonald's customer base shows a higher affinity among women (61%) and men (125%). Gen X is overrepresented (132%), while Gen Y (91%) and Gen Z (85%) are underrepresented relative to the average consumer.