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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
See what factors influence McDonald's performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the United Arab Emirates
An analysis of McDonald's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the cafe & restaurant sector.
McDonald's holds a leading position in the United Arab Emirates' cafe & restaurant industry, ranking in the top 1%. This indicates a strong market presence and high customer preference compared to its peers like Nando's, Hardee's, Burger King, Wendy's, Pizza Hut, and India Palace Restaurant, all positioned in a different percentile range.
Customer satisfaction reflects brand perception, impacting loyalty and repurchase rates. Monitoring CSAT is vital for identifying areas needing improvement.
McDonald's customer satisfaction in the UAE is at 63%, a decrease of 3.4 percentage points year-over-year. Dubai shows the highest CSAT at 68%, while Ras al-Khaimah has the lowest at 51%. This decline indicates a need to address potential issues affecting customer experience across different Emirates.
Average check reflects spending per transaction, directly impacting revenue. Tracking average check helps optimize pricing and promotional strategies.
The average check for McDonald's in the UAE is 70.2 AED, a 5.2% increase year-over-year. Abu Dhabi Emirate has the highest average check at 78.7 AED. This increase suggests customers are spending more per visit, potentially due to menu changes or increased order sizes.
Outlet count signifies brand reach and accessibility. More outlets can lead to higher market share and brand visibility within the market.
McDonald's operates 99 outlets in Dubai, marking the highest concentration in the UAE, followed by 65 in Abu Dhabi Emirate. This geographical distribution reflects strategic placement to maximize market coverage and customer convenience across the Emirates.
Competitive analysis identifies key rivals and customer overlap, informing strategies to enhance market position and customer retention.
McDonald's in the UAE sees KFC as its primary competitor with a cross-visitation rate of 12.81%, followed by Burger King at 8.60%. Understanding these overlaps allows McDonald's to refine its offerings and marketing to maintain a competitive edge.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and enhanced customer experience.
McDonald's in the UAE experiences peak traffic workload between 8 PM and 9 PM (hod 20-21), reaching 67.64%. The lowest traffic occurs between 4 AM and 5 AM. This data helps allocate resources effectively to manage peak demand and minimize wait times.
Understanding consumer segments tailors marketing, enhancing relevance and engagement. Affinity helps identify key demographic strengths and weaknesses.
McDonald's in the UAE shows a higher affinity with men (124) compared to women (59). Gen X (124) shows high affinity, while Gen Y (94) and Gen Z (90) are under-indexed. The values indicate affinity, NOT percentage of users. This suggests opportunities to tailor marketing efforts to resonate with specific demographic groups.