Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hardee's performance in the United Arab Emirates and how they change over time
See what factors influence Hardee's performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hardee's' competitors in the United Arab Emirates
An analysis of Hardee's' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hardee's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hardee's, with a market performance percentile of 99, is a leading brand. This indicates a strong market standing and significant customer preference compared to its competitors such as Wendy's, McDonald's, and others which share the same top percentile.
Customer satisfaction is key to loyalty, reflecting how well the brand meets customer expectations and impacting repeat business.
Hardee's demonstrates strong customer satisfaction with an overall CSAT of 91%, a 6 percentage point increase year-over-year. Ras al-Khaimah saw the most significant CSAT increase (14.7pp). Fujairah Emirate experienced a CSAT decrease (-5pp).
Average check reveals customer spending habits, crucial for pricing strategies and understanding revenue per transaction.
Hardee's average check is 65.7 AED, a decrease of 2.4% year-over-year. Ras al-Khaimah has the highest average check (82.9 AED). Umm al-Quwain has the lowest average check (65.9 AED).
Outlet count indicates brand reach and market penetration, reflecting its ability to serve customers across different locations.
Hardee's has a total of 90 outlets in the UAE. Dubai leads with 35 outlets, followed by Abu Dhabi Emirate with 26 outlets.
Analyzing competitors helps identify market rivals and understand customer preferences for strategic positioning.
Hardee's top competitors based on cross-visitation are KFC (17.95%), Pizza Hut (11.04%), and McDonald's (9.30%), indicating that customers who visit Hardee's also frequently visit these brands.
Traffic workload by hours helps optimize staffing and resource allocation, ensuring efficient service during peak times.
Hardee's experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 9 PM (55.52%), indicating the busiest hours for the restaurants.
Understanding consumer demographics enables targeted marketing, enhancing engagement and brand resonance.
Hardee's customer base shows a higher affinity towards Men (124 index) compared to Women (60 index). Gen Z (122 index) shows greater affinity compared to Gen X (91 index) and Gen Y (100 index).