Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the United Arab Emirates and how they change over time
See what factors influence KFC performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the United Arab Emirates
An analysis of KFC' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's Market Performance in the UAE is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile demonstrates a strong market share and customer preference compared to its peers like Pizza Hut, Burger King, Nando's, McDonald's, Hardee's, and Wendy's, all within the same percentile range.
Customer satisfaction is crucial for brand loyalty and positive word-of-mouth, directly impacting long-term revenue and market share.
KFC in the UAE boasts a 92% overall customer satisfaction, a significant increase of 51.6 percentage points year-over-year. Dubai shows the highest satisfaction at 94%, while Fujairah Emirate has the lowest at 88%. The CSAT trend increased from 88.51 in May to 93.06 in July 2025, showing growing customer happiness.
Average check reveals customer spending habits and the effectiveness of upselling strategies, impacting overall revenue per transaction.
The average check for KFC in the UAE is 84.9 AED, a 27.5% increase year-over-year. Sharjah Emirate has the highest average check at 94.9 AED. The average check has grown from 77.12 AED in May to 91.78 AED in July 2025, showing that customers are spending more.
Outlet count reflects brand presence and market penetration, indicating accessibility and potential revenue generation across regions.
KFC has 95 outlets in Dubai, the highest number in the UAE. Abu Dhabi Emirate follows with 64 outlets, and Umm al-Quwain has the fewest with 6. This distribution reveals KFC's strategic focus on major urban centers for greater market coverage.
Understanding key competitors helps refine strategies by identifying who else customers consider, which helps KFC to stay ahead.
KFC's main competitors in the UAE, based on customer cross-visitation, are Pizza Hut (13.13%), McDonald's (7.18%), Hardee's (5.01%), Burger King (4.91%), and Al Baik (2.80%). Pizza Hut leads as the most frequently visited alternative by KFC customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing sales.
KFC in the UAE experiences its highest traffic workload between 6 PM and 10 PM, peaking at 63.05% at 9 PM. The lowest traffic is between 4 AM and 7 AM. This data helps KFC optimize staffing and promotions for peak hours.
Understanding consumer segments helps tailor marketing and product offerings, maximizing engagement and brand affinity with different demographics.
KFC consumers in the UAE show a higher affinity towards women (62%), while men are over-indexed (123%). Among generations, Gen Y is over-indexed (107%), while Gen X (66%) and Gen Z (95%) are under-indexed, showing different levels of brand engagement.