Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the United Arab Emirates and how they change over time
See what factors influence Burger King performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United Arab Emirates
An analysis of Burger King' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's foot traffic share, showing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King's MARKET PERFORMANCE in the UAE is at the 99th percentile, indicating a leading position. This high percentile demonstrates strong customer preference and competitive advantage relative to peers like Pizza Hut, Nando's, McDonald's, KFC, Hardee's, and Wendy's who share the same top percentile.
Customer satisfaction is crucial because it gauges loyalty, impacts brand reputation, and directly influences repeat business and positive word-of-mouth.
Burger King's overall customer satisfaction in the UAE is high at 91%, with an 11.5 percentage point increase year-over-year. Satisfaction varies by region, with Ras al-Khaimah at 95% (a decrease of 4.9pp) and Ajman Emirate at 94% (a significant increase of 37.2pp). The dynamic CSAT data shows fluctuations between May and July 2025, ranging from approximately 89.20% to 92.93%.
Average check reflects spending per customer, crucial for revenue insights and optimizing pricing strategies to boost profitability.
The overall average check for Burger King in the UAE is 88.4 AED, a 17.8% increase year-over-year. Average check varies by location, with Ras al-Khaimah at 120.8 AED. Dynamic data shows fluctuations between May and July 2025, ranging from approximately 84.65 AED to 96.13 AED.
Outlet count indicates market presence and accessibility, reflecting expansion strategy and potential customer reach in different regions.
Burger King has a total of 98 outlets in the UAE. Dubai has the highest number of outlets (42), followed by Abu Dhabi Emirate (35). Other Emirates have significantly fewer outlets, with Sharjah having 12 and Ras al-Khaimah, Ajman, Umm al-Quwain and Fujairah having 4, 3, 2, and 2 respectively. This distribution reveals the brand's stronger presence in Dubai and Abu Dhabi.
Competitor analysis reveals direct rivals, helping refine strategies to capture market share and differentiate the brand.
Burger King's top competitors in the UAE, based on cross-visitation, are KFC (9.12%), McDonald's (8.97%), Texas Chicken (5.73%), Pizza Hut (4.27%), and Wendy's (4.24%). This indicates that customers who visit Burger King also frequently visit these fast-food chains, highlighting them as key competitors.
Understanding traffic patterns helps optimize staffing, marketing, and resource allocation, aligning operations with peak demand for efficiency.
Traffic workload at Burger King in the UAE varies significantly throughout the day. The highest traffic occurs between 17:00 and 23:00, peaking at 64.21% at 21:00, indicating the busiest hours. Traffic is lowest between 04:00 and 07:00, suggesting optimal times for maintenance or less staff.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity.
Burger King's consumer base in the UAE shows a gender affinity index of 55% for Women (under-indexed), and 127% for Men (over-indexed). Generationally, Gen X has an affinity index of 89% (under-indexed), Gen Y is at 103% (slightly over-indexed), and Gen Z has an affinity index of 98% (under-indexed).
