Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the United Arab Emirates and how they change over time
See what factors influence Burger King performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the United Arab Emirates
An analysis of Burger King' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 85th percentile, indicating an average/above average market standing. This means Burger King captures more customer traffic than most competitors. Performance peers in a similar range include Jones the Grocer, McDonald's, and Wendy's.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Burger King's overall CSAT is 91%, a 9.1 percentage point increase year-over-year, indicating improved customer happiness. Ras al-Khaimah shows the highest CSAT at 96%, while Abu Dhabi Emirate has the lowest at 90%, suggesting regional variations in customer experience.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. Monitoring this KPI helps tailor offerings to customer budgets.
The overall average check data is not available. Fujairah Emirate has the highest average check at 133.3 AED, while Ajman Emirate has the lowest at 80.3 AED. The average check has fluctuated slightly between June and August 2025, ranging from 84.53 AED to 87.63 AED.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for customers.
Burger King has 42 outlets in Dubai, the most in the UAE, followed by 37 in Abu Dhabi Emirate. Fujairah Emirate and Umm al-Quwain have the fewest, with 2 each, showing uneven distribution across the Emirates.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 8.66%, meaning 8.66% of Burger King customers also visit McDonald's. KFC, Texas Chicken, Wendy's and Pizza Hut are also significant competitors.
Traffic workload by hour reveals peak operational times. This data helps optimize staffing, manage inventory, and improve customer service during busy periods.
Burger King experiences peak traffic between 19:00 and 21:00, with the highest workload at 21:00 (64.40%). Traffic is lowest between 4:00 and 7:00, indicating a need for adjusted staffing during off-peak hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights help tailor messaging and product offerings to specific groups.
Women show a high affinity (61%) for Burger King, while men are over-indexed (124%). Gen Y shows a high affinity (106%), while Gen X (85%) and Gen Z (87%) are under-indexed, suggesting targeted marketing opportunities.