Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence wagamama performance in the United Kingdom and how they change over time
See what factors influence wagamama performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
wagamama is ahead of most brands
Sample of brands in the same percentile
An analysis of wagamama' competitors in the United Kingdom
An analysis of wagamama' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
wagamama's market performance is at the 72nd percentile in the United Kingdom's Cafe & Restaurants industry, indicating an average/above average market standing. This means wagamama outperforms 72% of its competitors. Performance peers include ASK Italian, Giggling Squid, Blank Street Coffee, Rudy's Pizza Napoletana, COSMO | All You Can Eat World Buffet Restaurant, and Five Guys.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores often correlate with customer loyalty and positive word-of-mouth referrals.
wagamama's overall customer satisfaction is 79%, a 3 percentage point increase year-over-year. Wales shows the highest CSAT at 85%, while Northern Ireland has the lowest at 60% with a decrease of 11.1 percentage points. This indicates generally positive customer sentiment, with regional variations.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
wagamama's overall average check is £29.1, a slight decrease of 0.2% year-over-year. England has the highest average check at £29.2. Wales has the lowest average check at £28.2. This suggests stable spending habits with minor regional differences.
Outlet count indicates brand reach. Tracking outlet distribution informs expansion strategies and market penetration effectiveness.
wagamama has 153 outlets in England, 10 in Scotland, and 6 in Wales. This distribution highlights England as the primary market, with significantly fewer outlets in Scotland and Wales.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs competitive positioning and marketing strategies.
McDonald's is the most frequently visited competitor by wagamama's customers (10.39% cross-visitation), followed by Nando's (5.76%), JD Wetherspoon (5.70%), Costa Coffee (3.50%), and Starbucks (3.44%). This indicates a significant overlap in customer base with fast-food and casual dining chains.
Traffic workload reveals peak hours. Analyzing hourly traffic helps optimize staffing, manage resources, and improve customer experience.
wagamama experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (58.55). Traffic is minimal during early morning hours. This data suggests the need for increased staffing and resource allocation during peak evening hours.
Consumer segments inform targeted marketing. Understanding gender and generational affinity helps tailor messaging and improve campaign effectiveness.
Women show a slightly higher affinity (102) than men (98) for wagamama. Gen Z exhibits the highest affinity (127), while Gen Y (95) and Gen X (99) are under-indexed. This suggests Gen Z is a key demographic, while Gen Y and Gen X may require targeted engagement strategies.