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Managing Partner, Global Business Development
See what factors influence wagamama performance in the United Kingdom and how they change over time
See what factors influence wagamama performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of wagamama' competitors in the United Kingdom
An analysis of wagamama' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
wagamama is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
wagamama's market performance is leading with a percentile of 99, placing it in the top 1% of brands in the United Kingdom's Cafe & Restaurants industry. This indicates strong customer preference. Performance peers in a similar range include Creams Cafe, Flat Iron, Rudy's Pizza Napoletana, The Farmer’s Dog, Giggling Squid, and TGI Fridays.
CSAT reveals customer happiness. Tracking this KPI helps brands ensure loyalty, improve service, and spot issues for a better dining experience.
wagamama's overall customer satisfaction (CSAT) is 75%, down 0.1 percentage points year-over-year. CSAT varies by location, with Wales at 83%, Scotland at 80%, England at 75%, and Northern Ireland at 67%. A decline in Northern Ireland's CSAT by 12.1pp suggests a need for focused improvements.
Average check is the typical spend per customer. Knowing this helps brands measure revenue, refine pricing, and upsell for higher profitability.
wagamama's average check is £29.8, up 1.7% year-over-year. England has the highest average check at £30, followed by Scotland at £29, Wales at £28.4, and Northern Ireland at £20.5. The increase indicates customers are spending slightly more per visit.
Outlet count reflects brand presence. Monitoring this KPI helps assess expansion, market coverage, and potential for growth in the Cafe & Restaurants sector.
wagamama has 151 outlets in England, 10 in Scotland, 6 in Wales, and 2 in Northern Ireland. The concentration of outlets in England indicates a strong market presence in that region, suggesting further expansion opportunities in other regions.
Competitor analysis shows shared customers. This KPI helps brands see who they compete with, adjust strategies, and attract more diners.
wagamama's top competitors based on cross-visitation are McDonald's (11.53%), Nando's (6.49%), JD Wetherspoon (6.40%), Costa Coffee (4.01%), and KFC (3.92%). A high cross-visitation with McDonald's suggests a significant overlap in customer base and needs.
Traffic workload shows peak hours. Tracking this KPI helps brands staff efficiently, reduce wait times, and boost customer satisfaction.
wagamama experiences peak traffic between 11:00 and 21:00, with the highest workload at 18:00 (58.32%). Lowest traffic occurs between 0:00 and 10:00. The data shows brands to optimize staffing and resource allocation during peak hours.
Understanding consumer segments by Gender and Generation allows brands to target marketing for stronger engagement and loyalty.
wagamama's customer base shows a higher affinity for women (103%) and Gen Z (127%). Gen X is indexed at 102%, while Gen Y is under-indexed (95%). This means the brand strongly appeals to Gen Z consumers in the United Kingdom.