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See what factors influence COSMO | All You Can Eat World Buffet Restaurant performance in the United Kingdom and how they change over time
See what factors influence COSMO | All You Can Eat World Buffet Restaurant performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of COSMO | All You Can Eat World Buffet Restaurant' competitors in the United Kingdom
An analysis of COSMO | All You Can Eat World Buffet Restaurant' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
COSMO | All You Can Eat World Buffet Restaurant is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, a key indicator of competitive strength and customer preference within the cafe & restaurant industry.
COSMO is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and high customer preference compared to peers like Gordon Ramsay, Wendy's, Giggling Squid, Jollibee, Rudy's Pizza Napoletana, and All Bar One, all positioned within a similar high-performance bracket.
Customer satisfaction is vital, showing loyalty and predicting repeat business, reflecting service quality and customer experience impact on brand perception.
COSMO's customer satisfaction is strong at 85%, a 10.7pp increase year-over-year, showing improved customer experiences. Scotland leads with 91%, followed by England (84%) and Northern Ireland (83%). The CSAT dynamic data shows consistent high satisfaction, peaking in July 2025, signaling effective customer service strategies.
Average check reveals spending habits, influencing revenue projections. Tracking this KPI guides pricing and menu strategies for revenue optimization and profitability.
COSMO's average check is £32.70, a slight decrease of 1.2% year-over-year. Northern Ireland has the highest average check (£33.70), while Scotland's is the lowest (£31.20). The dynamic data shows a consistent average check around £32.70, indicating stable customer spending habits.
Outlet count indicates market reach, vital for growth. Monitoring this KPI shows expansion efforts, strategic presence across different regions and operational footprint.
COSMO has 14 outlets in England, 4 in Scotland, and 1 in Northern Ireland. England represents the largest market presence. Outlet distribution highlights strategic focus and regional market penetration within the United Kingdom.
Competitor analysis is crucial. It informs strategies by pinpointing direct rivals, revealing market dynamics, and identifying growth opportunities and competitive threats.
COSMO's top competitors based on customer cross-visitation are McDonald's (14.95%), JD Wetherspoon (9.26%), KFC (6.00%), Costa Coffee (3.58%), and Starbucks (3.47%). This overlap highlights customer choices and competitive landscape.
Traffic workload reflects peak operational times, indicating staffing requirements. Understanding this KPI informs resource allocation for optimal customer service and efficiency.
COSMO's peak traffic workload occurs between 5 PM and 6 PM (50.90% and 53.91%, respectively). High workload from 12 PM to 8 PM suggesting lunch and dinner are peak times. This data indicates optimal staffing levels and operational focus during these hours.
Consumer segments drive targeted marketing. Analyzing demographics like gender and generation ensures tailored strategies, maximizing engagement and marketing ROI, brand affinity.
COSMO's consumer base shows a high affinity among women (Index: 98) and men (Index: 101). Among generations, Gen Y is overrepresented (Index: 116), while Gen X is underrepresented (Index: 84). Gen Z shows a slight affinity (Index: 104). This indicates marketing strategies should resonate with Gen Y and focus on attracting Gen X.