Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Giggling Squid is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Giggling Squid performance in the United Kingdom and how they change over time
See what factors influence Giggling Squid performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Giggling Squid' competitors in the United Kingdom
An analysis of Giggling Squid' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Giggling Squid's market performance is in the top 1% (99th percentile), indicating a leading position. This demonstrates significant customer preference and a strong competitive advantage compared to peers like Rudy's Pizza Napoletana, Gordon Ramsay, COSMO, Creams Cafe, wagamama, and Wendy's, all within the same leading percentile.
Customer satisfaction is crucial for brand loyalty and growth. High satisfaction scores correlate with repeat business and positive word-of-mouth referrals.
Giggling Squid's overall customer satisfaction (CSAT) is 83%, a 0.2 percentage point increase year-over-year. CSAT is 83% in Wales and 83% in England. The trend from May to July 2025 shows fluctuations between 81.65% and 83.72%, showing overall good CSAT levels.
Average check reflects customer spending per visit. Monitoring it helps optimize pricing strategies and identify upselling opportunities for increased revenue.
Giggling Squid's overall average check is £42, a 2.8% increase year-over-year. The average check in Wales is £45.1, and in England, it is £41.7. The trend from May to July 2025 fluctuates between £40.86 and £43.26, indicating a solid average customer spend.
Outlet count indicates brand reach and market presence. Expansion reflects growth and investment in capturing market share across different locations.
Giggling Squid has 49 outlets in England and 2 in Wales. The higher number of outlets in England shows a stronger presence, indicating a developed market compared to Wales.
Competitor analysis informs strategic positioning. Identifying top competitors and customer overlap reveals opportunities for differentiation and targeted marketing.
The top competitors for Giggling Squid, based on customer cross-visitation, are JD Wetherspoon (4.85%), McDonald's (3.99%), Côte (2.26%), Dishoom (2.05%), and Costa Coffee (1.94%). These brands represent the alternative choices customers consider, highlighting key areas for competitive focus.
Traffic workload analysis by hour helps optimize staffing and resource allocation, ensuring efficient operations during peak and off-peak times.
Giggling Squid experiences peak traffic workload between 12:00 and 22:00, with the highest workload at 19:00 (59.00%). Minimal traffic occurs between 0:00 and 10:00. Resource allocation should align with these peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, enhancing engagement and brand affinity with different demographic groups.
Giggling Squid has a higher affinity with women (index 122) and Gen X (index 116), suggesting these segments are overrepresented among its customers. Gen Z has an index of 100 and Gen Y of 83, indicating moderate representation and slightly under-indexed presence, respectively.