Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Voodoo Doughnut performance in the United States and how they change over time
See what factors influence Voodoo Doughnut performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Voodoo Doughnut' competitors in the United States
An analysis of Voodoo Doughnut' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Voodoo Doughnut is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Voodoo Doughnut's market performance is at the 46th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include Lobster House Seafood Restaurant and Hacienda Calavera.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for improvement.
Voodoo Doughnut's overall CSAT is 78%, a decrease of 3.1 percentage points year-over-year. Arizona shows the highest CSAT at 88%, while Texas and Colorado experienced significant drops. The trend shows a slight fluctuation in CSAT over the three-month period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Voodoo Doughnut's overall average check is $14.2, a 14.3% increase year-over-year. Arizona has the highest average check at $16.8 USD. The average check shows an increasing trend over the three-month period, peaking in August.
Outlet count indicates brand reach and market presence. Tracking this metric shows expansion and potential market dominance.
Voodoo Doughnut has the most outlets in Texas (7), followed by Colorado and Oregon (4 each). This distribution highlights key markets for the brand, with Texas representing the strongest presence.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and capture market share.
Voodoo Doughnut's top competitors based on cross-visitation are McDonald's (10.80%), Starbucks (5.79%), Chick-fil-A (5.32%), Taco Bell (5.01%), and In-N-Out Burger (4.85%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Voodoo Doughnut experiences peak traffic between 11 AM and 9 PM, with the highest workload around 8 PM. Traffic is minimal between 3 AM and 5 AM, indicating overnight closures or very low demand during those hours.
Understanding consumer segments by Gender and Generation informs targeted marketing, improving engagement and brand affinity.
Women are overrepresented (96) compared to men (104). Gen X (120) and Gen Z (111) show high affinity, while Gen Y (99) is slightly underrepresented relative to the average consumer.