Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Voodoo Doughnut performance in the United States and how they change over time
See what factors influence Voodoo Doughnut performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Voodoo Doughnut' competitors in the United States
An analysis of Voodoo Doughnut' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Voodoo Doughnut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Voodoo Doughnut holds a leading market performance at the 99th percentile. This places it in the top 1% of Cafe & Restaurants brands, showing a strong market position. Performance peers like Arctic Circle, Better Blend, Casa Bonita, 85, Noizy Oysters Bar & Grill, and A2B Indian Veg Restaurant - Illinois also share this high-performance tier.
Customer satisfaction (CSAT) reflects the overall happiness of customers, impacting loyalty, retention, and brand reputation within Cafe & Restaurants.
Voodoo Doughnut's overall CSAT is 76%, a decrease of 3 percentage points year-over-year. Washington state leads in CSAT at 84%, while Arizona experienced a notable decrease. The dynamic CSAT data shows fluctuations between 74.10 and 77.55 during the reporting period.
Average check (transaction value) indicates spending per customer, crucial for revenue and profitability analysis in the Cafe & Restaurants sector.
Voodoo Doughnut's average check is $13.70, an 8.20% increase year-over-year. Arizona has the highest average check at $19.40, while Florida's average check is $12.40. The average check fluctuated between $13.26 and $14.22 during the period.
Number of outlets reflects brand reach and market presence, influencing accessibility and potential customer base for Cafe & Restaurants.
Voodoo Doughnut has the most outlets in Texas (7), followed by Colorado and Oregon (4 each). Florida, Arizona and Washington each have 1 outlet. This distribution illustrates Voodoo Doughnut's geographic focus across the United States.
Identifying top competitors based on customer cross-visitation helps refine marketing, positioning, and customer retention strategies.
McDonald's (13.09%) is the most cross-visited brand by Voodoo Doughnut customers, followed by Starbucks (7.08%) and Chick-fil-A (6.96%). Taco Bell (5.54%) and Wendy's (5.31%) also see significant overlap, indicating shared customer preferences.
Analyzing traffic workload by hours helps optimize staffing, manage inventory, and enhance customer experience during peak and off-peak times.
Voodoo Doughnut experiences peak traffic between 11 AM and 8 PM, with the highest workload around noon (54.93%). Traffic is minimal between 3 AM and 5 AM, suggesting an opportunity for targeted promotions during slower hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Voodoo Doughnut's customer base shows high affinity among men (107 index) compared to the average consumer. Gen X (119 index) shows higher engagement compared to Gen Y (100 index) and Gen Z (102 index).