Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viva Star Coffee' competitors in the Vietnam
An analysis of Viva Star Coffee' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Viva Star Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Viva Star Coffee holds the 47th percentile in market performance, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Nhậu Tới Sáng Mr Mộc, Bắc Kim Thang, Mikado Sushi Crescent Mall Q.7, Treebee- Làng Hoa, Khao Lao, and Loop 1 - Cocktail & Kitchen.
Number of outlets indicates brand reach and market presence, affecting accessibility and brand awareness.
Viva Star Coffee has a limited number of outlets, with 2 in Đồng Tháp Province, 2 in An Giang Province, 2 in Thanh Hóa Province, and 1 in Nghệ An Province. This suggests a focused, regional presence rather than widespread national coverage.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Viva Star Coffee's top competitors based on cross-visitation are Highlands Coffee (16.57%), Katinat (7.43%), Pizza 4P's (4.57%), The Coffee House (4.00%), and Trung Nguyên Legend Café (4.00%). This indicates customers who visit Viva Star Coffee also frequently visit these brands.
Traffic workload by hours reveals peak and off-peak times, optimizing staffing and promotions.
Viva Star Coffee experiences peak traffic between 8 AM and 10 AM, with the highest workload at 9 AM (61.26%). Traffic is lowest between 1 AM and 5 AM. This data helps optimize staffing and promotions based on customer traffic patterns.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Viva Star Coffee's customer base shows high affinity among women (110%) and Gen X (174%), indicating these segments are overrepresented. Gen Z (60%) is underrepresented. This suggests marketing efforts should focus on attracting Gen Z and retaining Gen X and female customers.