Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
See what factors influence Viva Star Coffee performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Viva Star Coffee' competitors in the Vietnam
An analysis of Viva Star Coffee' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Viva Star Coffee is in the top 1% of brands
Sample of brands in the same percentile
Market Performance percentile reveals competitive strength and customer preference, crucial for understanding brand's share in the industry.
Viva Star Coffee holds the 99th percentile in Market Performance, marking it as a leading brand. This signifies a strong market share and high customer preference. Performance peers include ThisThat Bakery Cafe, Tiệm lẩu nướng Mây Mây, CLOUD POT LOTTE MART CẦN THƠ, Chill Skybar & Dining, Bếp Nhà, and Cơm Nhà Phú Quốc 껌냐 푸꾸옥.
Outlet count indicates brand reach and expansion, reflecting investment and market penetration strategy.
Viva Star Coffee has a presence in multiple provinces: An Giang Province (2 outlets), Bắc Ninh Province (1 outlet), Đồng Tháp Province (1 outlet) and Thanh Hóa Province (1 outlet). An Giang Province represents the largest number of outlets for the brand.
Identifying key competitors is crucial for strategic benchmarking, revealing opportunities for differentiation and market share gains.
Viva Star Coffee's top competitors, based on cross-visitation, are Highlands Coffee (18.23%), Katinat (6.77%), Jollibee (6.25%), KFC (3.65%), and Starbucks (3.65%). These brands are frequently visited by Viva Star Coffee customers, highlighting direct competition.
Traffic workload analysis by hour pinpoints peak times, enabling efficient staffing and resource allocation for optimal service.
Viva Star Coffee experiences peak traffic between 6:00 AM and 11:00 AM, with the highest workload around 8:00 AM and 9:00 AM. Traffic workload is lowest between 1:00 AM and 5:00 AM.
Understanding consumer segments allows tailoring marketing to specific demographics, maximizing engagement and brand affinity.
Viva Star Coffee's consumer base shows a high affinity among women (index 62) and men (index 128) and Gen X (index 184), and Gen Y (index 120). Gen Z is under-indexed (index 53), pointing to potential marketing adjustments.