Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence The Coffee House performance in the Vietnam and how they change over time
See what factors influence The Coffee House performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Coffee House' competitors in the Vietnam
An analysis of The Coffee House' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
The Coffee House is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurant industry.
The Coffee House holds a leading market performance position with a percentile of 99 in Vietnam's Cafe & Restaurants industry. This indicates a very strong competitive standing. Performance peers within the same percentile range include Bánh Tráng Thịt Heo Giang Mỹ Cơ Sở, Cái Mâm Restaurant, Gánh Hà Nội Vietnamese Restaurant & Vegetarian Food, Lacàph Coffee, Tàu Bến Nghé and Kohaku.
Customer satisfaction reflects brand perception and loyalty, directly influencing repeat business and positive word-of-mouth referrals.
The Coffee House shows an overall customer satisfaction of 68%, a 1.6pp increase year-over-year. Satisfaction varies by location, with Kiên Giang Province at 81% (up 11.3pp) and Khánh Hòa Province at 42% (down 18.4pp). Recent CSAT trended from 76.47% in May to 63.30% in July 2025.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
The Coffee House boasts an average check of 89.4K VND, a 9.6% increase year-over-year. Kiên Giang Province leads with 120.1K VND. Recent trend from 82.76K VND in May to 96.40K VND in July 2025.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential customer access points.
The Coffee House has a varying number of outlets across different provinces. Tây Ninh, Khánh Hòa and Bà Rịa - Vũng Tàu Provinces each have 2 outlets, while Kiên Giang, Hưng Yên, and Đồng Nai Provinces have 1 outlet each.
Competitor analysis helps understand the competitive landscape and identify opportunities to differentiate and gain market share.
The Coffee House's top competitors based on cross-visitation are Highlands Coffee (17.51%), Katinat (9.32%), Phuc Long (8.19%), Starbucks (6.30%), and Phê La (5.67%).
Traffic workload patterns help optimize staffing, manage resources, and improve customer experience during peak hours.
The Coffee House experiences peak traffic between 9 AM and 7 PM, with the highest workload around 7 PM (62.13%), and very low traffic during the night.
Consumer segments reveal key demographics, enabling targeted marketing and tailored product offerings for enhanced engagement.
The Coffee House's customer base shows a high affinity for women (index 75) and Gen Y (index 113). Men and Gen Z are also represented with indexes of 119 and 87, respectively. This indicates a strong appeal to younger generations.