Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Plus' competitors in the Vietnam
An analysis of Chicken Plus' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chicken Plus is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Plus has a market performance of 50%, placing it in the average range. This indicates a moderate market presence relative to its competitors in Vietnam's Cafe & Restaurants industry. Performance peers in the same range include Hanmaeum BBQ - Sư Vạn Hạnh, KURUMI - Healthy Vegan Desserts & Food, Sol Kitchen & Bar, Mokchang - Tân Tây Đô, SÍT ĐÁT River - Hoàng Sa, and Always Cafe - A magical wizard cafe.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Chicken Plus has an overall customer satisfaction of 77%, which decreased by 8 percentage points year-over-year. Gia Lai Province shows a CSAT of 75% with a growth of 12.5 percentage points, while Tây Ninh Province has a CSAT of 73% with a decrease of 19.3 percentage points. This mixed performance suggests regional variations in customer experience.
Outlet count indicates brand reach and expansion strategy, reflecting market penetration and growth potential.
Chicken Plus has a varying number of outlets across different provinces in Vietnam. Tây Ninh Province has the highest number of outlets with 3, while Gia Lai, Quảng Ngãi, An Giang, and Phú Thọ Provinces each have 2 outlets. Đắk Lắk, Lâm Đồng, Thanh Hóa, Hưng Yên, and Quảng Ninh Provinces each have 1 outlet. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Chicken Plus, based on cross-visitation, are Highlands Coffee (6.29%), Jollibee (6.29%), GoGi House (5.03%), Pizza 4P's (4.40%), and King BBQ (3.14%). This indicates that customers who visit Chicken Plus also frequently visit these brands, suggesting a competitive overlap in customer preferences.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for better service.
Chicken Plus experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload occurring at 7:00 PM (58.12%) and 8:00 PM (60.38%). Traffic is minimal during the early morning hours. This data suggests optimal staffing and promotional strategies should focus on the late afternoon and evening hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Chicken Plus's customer base shows a high affinity towards women (96) and men (103). Among generations, Gen X is under-indexed (80), while Gen Y (99) and Gen Z (93) show moderate affinity. This suggests that marketing efforts should consider the preferences and behaviors of both genders and tailor strategies to better engage Gen X.