Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
See what factors influence Chicken Plus performance in the Vietnam and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Plus' competitors in the Vietnam
An analysis of Chicken Plus' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Chicken Plus is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Plus holds a market performance percentile of 49 in Vietnam's Cafe & Restaurants industry, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Mr Mlem, Karaoke Box Music ( Phòng Hát Mini - FIUSOUND), BON TƠR NUN, Tuyet Seafood Restaurant, Cơm Tấm Sà Bì Chưởng - Trần Bình Trọng, and Lounge Beach Bar - Restaurant.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts. It helps understand market dynamics.
Chicken Plus's top competitors based on customer cross-visitation are Dookki (4.73%), Highlands Coffee (4.14%), KFC (3.55%), Jollibee (3.55%), and Pizza 4P's (2.96%). This indicates that customers who visit Chicken Plus also frequently visit these brands, highlighting potential areas for competitive focus.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation. It optimizes operational efficiency.
Chicken Plus experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic around 6 PM (47.22%), 7 PM (55.42%), 8 PM (61.02%), and 7 PM (62.08%). Traffic is minimal during early morning hours, suggesting a need to optimize staffing and promotions based on these peak times.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI. It tailors strategies to specific groups.
Chicken Plus's customer base shows a high affinity towards women (98) and men (102). Gen Y (111) and Gen Z (102) are overrepresented, indicating a strong appeal to younger demographics, while Gen X (52) is underrepresented.