Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Village Inn performance in the United States and how they change over time
See what factors influence Village Inn performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Village Inn' competitors in the United States
An analysis of Village Inn' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Village Inn is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry in the United States.
Village Inn's market performance is at the 99th percentile, indicating a leading position within the Cafe & Restaurants industry in the United States. This high percentile shows a strong brand share and customer preference relative to competitors. Performance peers in the same percentile range include Tim Hortons and Hooters.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, influencing loyalty and repurchase rates.
Village Inn's overall customer satisfaction is 85%, up 7.5 percentage points year-over-year, reflecting improved customer experience. California shows the highest CSAT at 100%, while Kansas shows a significant increase of 16.4pp. The CSAT trend from May to July 2025 remained consistently high.
Average check size indicates customer spending per visit, reflecting menu pricing, order size, and customer affluence.
Village Inn's overall average check is $20.40, a 1.6% increase year-over-year. Massachusetts has the highest average check at $61.40, while Ohio's average check is $22.00. The average check from May to July 2025 remained stable.
Outlet count reflects brand reach and market presence, indicating expansion and potential revenue streams across different locations.
Village Inn has the most outlets in Colorado (20), followed by Florida (18). Nebraska and Iowa both have 11 outlets. This distribution indicates key markets for the brand. The number of outlets remains constant within the reporting period.
Identifying top competitors helps understand the competitive landscape, benchmark performance, and refine strategies to gain market share.
Village Inn's top competitors based on cross-visitation are McDonald's (14.50%), Taco Bell (6.09%), Wendy's (6.09%), IHOP (5.58%), and Texas Roadhouse (5.50%). This indicates that Village Inn customers also frequent fast-food and family dining restaurants.
Understanding traffic workload by hour helps optimize staffing, manage resources, and improve customer service during peak times.
Village Inn experiences peak traffic workload between 9:00 AM and 12:00 PM, with the highest workload at 11:00 AM (55.12). Traffic significantly decreases after 7:00 PM. There is almost no traffic between 2:00 AM and 6:00 AM.
Understanding consumer segments allows for targeted marketing strategies and tailored product offerings, maximizing engagement and brand affinity.
Village Inn's customer base shows women (affinity index of 110) are overrepresented, while men are underrepresented (affinity index of 91). Gen X has high affinity (126), while Gen Y (73) and Gen Z (68) are under-indexed, showing lower affinity or representation among Village Inn customers.