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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Velvet Taco performance in the United States and how they change over time
See what factors influence Velvet Taco performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Velvet Taco is ahead of most brands
Sample of brands in the same percentile
An analysis of Velvet Taco' competitors in the United States
An analysis of Velvet Taco' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Velvet Taco's market performance is at the 57th percentile, indicating an average/above average market standing. This means Velvet Taco is performing better than many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Caribou Coffee, Noches de Colombia, and Lou Malnati's Pizzeria.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth.
Velvet Taco's overall customer satisfaction is 86%, a 2.5 percentage point increase year-over-year. Florida shows the highest CSAT at 94%, while Texas has a CSAT of 86%. This indicates strong customer approval across all locations, with particularly high satisfaction in Florida.
Average check reflects spending per customer, crucial for revenue insights and menu optimization strategies.
The overall average check for Velvet Taco is $19.80, a 4.5% decrease year-over-year. Georgia has the highest average check at $22.30. This suggests a slight decrease in customer spending compared to the previous year, with regional variations in spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and growth potential.
Velvet Taco has 34 outlets in Texas, the highest number compared to other states. Tennessee, Oklahoma, Georgia and Illinois each have 3-4 outlets. This shows a strong concentration of Velvet Taco locations in Texas, with smaller presence in other states.
Identifying top competitors through cross-visitation helps refine strategies and understand customer preferences.
The top competitors for Velvet Taco, based on customer cross-visitation, are Chick-fil-A (5.73%), McDonald's (5.52%), and Starbucks (5.44%). This indicates that Velvet Taco customers also frequently visit these major fast-food and coffee chains.
Traffic workload analysis by hour helps optimize staffing, manage resources, and improve customer experience.
Velvet Taco experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 7:00 PM (56.94%). The lowest traffic occurs between 4:00 AM and 9:00 AM. This data can inform staffing and operational decisions to handle peak hours effectively.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies.
Women show a high affinity (88) for Velvet Taco, while men are over-represented (111). Gen Y is over-represented (119), while Gen X (89) and Gen Z (83) are under-indexed. This suggests that Velvet Taco appeals more strongly to men and Gen Y consumers.