Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Usta Dönerci performance in the Turkey and how they change over time
See what factors influence Usta Dönerci performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Usta Dönerci' competitors in the Turkey
An analysis of Usta Dönerci' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Usta Dönerci is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Usta Dönerci holds a leading position with a market performance percentile of 99 in Turkey's Cafe & Restaurants industry. This high percentile signifies a strong competitive edge, indicating that the brand captures a significant share of customer visits compared to its peers like Seven Hills Restaurant, Dönerci Hamdi Usta, La'Vera Restaurant & Bar & Beach, Oscar Steak House, Oses Çiğ Köfte, and Meat moot who share the same or adjacent percentile range, solidifying its market dominance.
Customer satisfaction reflects the customer's happiness with a brand's offerings and service, directly influencing loyalty and repeat business.
Usta Dönerci's overall customer satisfaction (CSAT) is 24%, showing a 5.5 percentage point increase year-over-year. Marmara Region leads with 27% CSAT. Aegean Region and Mediterranean Region showed decrease. The overall growth indicates improved customer perception, with regional variations highlighting areas for targeted improvements to enhance satisfaction levels.
Average check indicates the average amount spent per transaction, reflecting pricing strategy and customer spending habits.
Usta Dönerci's average check is 321.5 TRY, up 14.9% year-over-year. The Black Sea Region has the highest average check (378.3 TRY). This increase suggests customers are spending more per visit, potentially due to menu adjustments or increased order sizes, indicating a positive trend in revenue per transaction.
Number of outlets reflects brand's reach and market presence, directly affecting accessibility and brand visibility.
Usta Dönerci has a total of 175 outlets in Turkey, concentrated primarily in the Marmara Region (67 outlets). This distribution indicates a strong presence in key regions, highlighting areas of market saturation and potential opportunities for expansion in regions with fewer outlets.
Identifying key competitors helps in understanding the competitive landscape and refining strategies to gain market share.
Customers of Usta Dönerci also frequently visit Burger King (8.22%), Sbarro (7.96%), Köfteci Yusuf (6.90%), Starbucks (6.37%), and Popeyes Louisiana Kitchen (5.31%). This cross-visitation suggests that Usta Dönerci competes with a mix of fast-food and casual dining chains, indicating the need to monitor and adapt to strategies of these key competitors.
Traffic workload by hour shows the busiest times of day, enabling efficient staffing and resource allocation.
Usta Dönerci experiences peak traffic between 10 AM and 9 PM, with the highest workload around 7 PM (56.39). There are very low workloads between 12 AM and 10 AM, except for the time between 10 AM and 11 AM. This hourly traffic pattern informs optimal staffing schedules and targeted promotions during peak hours to maximize sales.
Analyzing consumer segments helps tailor marketing efforts to specific demographics, maximizing engagement and effectiveness.
Usta Dönerci's customer base shows affinity towards women (73 index) and over-representation for men (114 index). Generation Y are over-represented (114 index) while Gen X (87 index) and Gen Z are under-represented. These affinity indices help inform tailored marketing strategies to effectively engage key demographic segments.