Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sbarro performance in the Turkey and how they change over time
See what factors influence Sbarro performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sbarro' competitors in the Turkey
An analysis of Sbarro' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sbarro is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sbarro's market performance in Turkey is average, with a percentile of 54. This indicates a moderate market presence. Performance peers in the same range include Esto Lahmacun, Sakıp Usta Paça&Beyran&Kebap, Varuna Gezgin Cafe, OTTO Cafe Restaurant, Kafe Karatay, and Ortaklar kebap Restaurant.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of service and products as perceived by customers.
Sbarro's overall customer satisfaction in Turkey is 30%, a 4.9 percentage point increase year-over-year. Satisfaction varies by region, with Central Anatolia leading at 38% and the Black Sea Region lagging at 23% with a decrease of 29.4 percentage points. This suggests regional differences in customer experience.
Average check reveals customer spending habits, reflecting menu pricing, order size, and overall perceived value.
Sbarro's average check in Turkey is 366.7 TRY, a 12% increase year-over-year. The Marmara Region has the highest average check at 409.9 TRY. This indicates customers are spending more per visit, potentially due to price increases or larger orders.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and brand visibility.
Sbarro has the most outlets in the Marmara Region (56), followed by Central Anatolia (28). This distribution highlights key areas of operation and potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Sbarro's top competitors in Turkey, based on cross-visitation, are Burger King (12.70%), Usta Dönerci (12.30%), Popeyes Louisiana Kitchen (11.48%), Köfteci Yusuf (7.79%), and McDonald's (5.74%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Sbarro experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6 PM. Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation throughout the day.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
Sbarro's customer base in Turkey shows a high affinity for women (80 index) and Gen Z (178 index). Gen X (42 index) shows lower affinity. This suggests marketing efforts should focus on appealing to women and Gen Z, while re-evaluating strategies for Gen X.