Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence True Texas BBQ performance in the United States and how they change over time
See what factors influence True Texas BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of True Texas BBQ' competitors in the United States
An analysis of True Texas BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
True Texas BBQ is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurants industry.
True Texas BBQ's market performance is in the top 1% (leading). This indicates a leading market position, signifying strong customer preference. Performance peers in similar range include Der Dutchman, Hole In The Wall, sweetFrog, Viva Chicken, Tupelo Honey Southern Kitchen & Bar and Españolita Miami
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and word-of-mouth referrals.
True Texas BBQ shows an 84% customer satisfaction, a 10pp increase year-over-year. Texas matches the overall satisfaction. The trend increased from May (83.56%) to July (86.04%), signaling improved customer experiences over the analyzed months.
Average check indicates customer spending per visit, crucial for revenue management and understanding customer value.
True Texas BBQ's average check is $21.50, down 1% year-over-year. Texas matches the overall average check. Average check was $20.53 in May, rising to $23.16 in June, then settling at $21.08 in July.
Number of outlets reflects brand reach and expansion, indicating growth and market penetration within the Cafe & Restaurants industry.
True Texas BBQ has 37 outlets in Texas. This indicates a concentrated presence within the state, representing a full coverage within available data.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
True Texas BBQ's top competitors by cross-visitation are McDonald's (9.24%), Whataburger (9.01%), Chick-fil-A (6.00%), Taco Bell (3.70%), and Starbucks (3.46%). This reveals customer overlap with major fast-food chains.
Traffic workload analysis reveals peak hours, enabling staff optimization and resource allocation to meet customer demand efficiently.
True Texas BBQ experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 5:00 PM (61.92%). There is no traffic between 9:00 PM and 10:00 AM.
Understanding consumer segments allows for targeted marketing, improving engagement and brand resonance with specific demographics.
Women have a 95 affinity index, whereas Men have a 104 affinity index. Gen X: 99 affinity index, Gen Y: 103 affinity index, Gen Z: 103 affinity index, indicating these segments engagement.