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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Plaza Azteca Mexican Restaurant performance in the United States and how they change over time
See what factors influence Plaza Azteca Mexican Restaurant performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Plaza Azteca Mexican Restaurant' competitors in the United States
An analysis of Plaza Azteca Mexican Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Plaza Azteca Mexican Restaurant is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe and restaurant industry.
Plaza Azteca Mexican Restaurant's market performance percentile is 99, a leading position in the Cafe & Restaurants industry in the United States, showing a strong customer preference. The performance peers within the same range are Mambo Seafood, Rosa's Café & Tortilla Factory, Willie's Grill & Icehouse, Taco Palenque, and Thirsty Lion.
Customer satisfaction (CSAT) indicates loyalty. Higher CSAT often translates to increased customer retention and positive word-of-mouth, crucial for growth.
Overall customer satisfaction for Plaza Azteca Mexican Restaurant is 82%, a 0.7pp increase year-over-year. Massachusetts leads with 95%, while West Virginia shows 93%. Pennsylvania and North Carolina exhibit customer satisfaction of 83% and 82% respectively, showing a slight downward trend. CSAT has generally increased between May and July 2025.
Average check is a direct indicator of revenue per transaction. Monitoring it helps in pricing strategy and understanding customer spending habits.
The overall average check for Plaza Azteca Mexican Restaurant is $30.60, a 2.5% increase year-over-year, showing positive growth. Massachusetts has the highest average check ($40.40), while Delaware has the lowest ($28.70). Average check has generally increased between May and July 2025.
Analyzing competitors helps understand market dynamics and identify opportunities to differentiate the brand and capture a larger customer base.
McDonald's (9.19%) is the most frequently visited competitor by Plaza Azteca's customers, followed by Chick-fil-A (6.31%), Wendy's (4.91%), Dunkin' (4.77%) and Texas Roadhouse (4.35%). This cross-visitation data highlights key competitors attracting Plaza Azteca's customer base.
Understanding consumer segments allows for tailored marketing, product development, and customer experience strategies, maximizing engagement and brand loyalty.
Women (97) are slightly under-indexed compared to men (103). Gen X (114) shows a high affinity, while Gen Y (92) are slightly under-indexed, and Gen Z (74) is significantly under-indexed compared to the average consumer.