Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Tony Roma's performance in the United States and how they change over time
See what factors influence Tony Roma's performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tony Roma's' competitors in the United States
An analysis of Tony Roma's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Tony Roma's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows the brand’s share of foot traffic, revealing competitive strength and customer preference.
Tony Roma's market performance is at the 99th percentile, a leading position. This indicates a strong market presence relative to peers like Donut King, The Mint Room, and others, reflecting high customer preference.
Customer satisfaction (CSAT) reflects brand perception. High CSAT typically correlates with customer loyalty and positive word-of-mouth, impacting revenue.
Tony Roma's overall CSAT is 67%, up 3.6 percentage points year-over-year. CSAT is highest in Florida (81%), followed by Guam (79%) and California (78%), while North Carolina shows a decrease. Dynamic data shows fluctuations between 55.98 and 75.13.
Average check indicates customer spending per visit. Monitoring this KPI helps understand pricing effectiveness and customer purchasing behavior.
Tony Roma's average check is $31.20, a decrease of 16.5% year-over-year. Guam has the highest average check ($43.60), while North Carolina's is $30.80. Dynamic data fluctuates between $28.46 and $33.75.
Competitor analysis identifies direct rivals. Understanding cross-visitation patterns helps refine strategies for customer acquisition and retention.
Top competitors based on cross-visitation are McDonald's (8.92%), Olive Garden (7.64%), In-N-Out Burger, Subway, and Burger King (all at 5.10%). This reveals customer overlap with fast-food and casual dining chains.
Consumer segments inform targeted marketing. Understanding audience demographics enables tailored messaging and optimized product positioning to maximize engagement.
Tony Roma's customer base shows high affinity among Men (123) and Gen X (163). Women (75), Gen Y (70), and Gen Z (17) are under-indexed. This shows stronger than average engagement with Men and Gen X.