Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Yard Milkshake Bar performance in the United States and how they change over time
See what factors influence The Yard Milkshake Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Yard Milkshake Bar' competitors in the United States
An analysis of The Yard Milkshake Bar' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Yard Milkshake Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe/restaurant industry.
The Yard Milkshake Bar holds a leading market performance position at the 99th percentile. This places it in the top 1% of brands, suggesting a strong competitive advantage. Peers MacKenzie River Pizza & Pub and Yoshinoya are also in the leading position.
Customer satisfaction reflects brand perception. Monitoring it helps improve offerings and retain customers, which drives long-term success and loyalty.
Overall customer satisfaction for The Yard Milkshake Bar is 67%, a decrease of 4.1 percentage points year-over-year. States like Mississippi (92%), Arizona (81%), and Georgia (80%) show high satisfaction, while Tennessee shows decline (67%). Monitor Tennessee and address the reason for decrease in satisfaction.
Outlet count indicates brand reach. Tracking outlets by state shows key markets and growth opportunities for the brand's physical presence.
The Yard Milkshake Bar has the highest number of outlets in Florida (5), followed by Texas (3). Mississippi, Alabama, Arizona, Georgia and North Carolina and Virginia each have 2 outlets. Utah and Maryland have 1 outlet each.
Competitor analysis reveals market dynamics. Identifying top competitors helps refine strategies to attract and retain customers and improve market share.
The top competitors for The Yard Milkshake Bar, based on customer cross-visitation, are McDonald's (11.49%), Chick-fil-A (7.47%), Taco Bell (4.60%), Texas Roadhouse (4.02%) and Cracker Barrel Old Country Store (4.02%). These brands capture a significant portion of The Yard Milkshake Bar's potential customer base.
Traffic workload shows peak hours. Understanding customer traffic patterns helps optimize staffing and resource allocation, maximizing efficiency and customer experience.
The Yard Milkshake Bar experiences peak traffic between 11:00 AM and 9:00 PM, with the highest traffic workload around 6:00 PM (57.97%) and 5:00 PM (49.42%). Minimal traffic occurs between midnight and 10:00 AM.
Understanding consumer segments allows for targeted marketing, influencing brand positioning and leading to increased consumer engagement and profitability.
Women have a high affinity (101%) for The Yard Milkshake Bar, while men show slightly lower affinity (99%). Gen Z has very high affinity (163%), while Gen X (98%) and Gen Y (93%) are under-indexed. This indicates that The Yard Milkshake Bar is exceptionally popular among Gen Z consumers.