Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Salty Donut performance in the United States and how they change over time
See what factors influence The Salty Donut performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Salty Donut' competitors in the United States
An analysis of The Salty Donut' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Salty Donut is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Salty Donut's MARKET PERFORMANCE is in the lower 40%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Peers in the same percentile include Pier 99 Restaurant, Pier 14 Seafood Restaurant & Fishing Pier, Elsie's Daughter, Caliente Cab Co., Taqueria 27, and La Michoacana Plus.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT is crucial for sustainable growth.
The Salty Donut's overall CSAT is 79%, a decrease of 9 percentage points year-over-year. Florida shows the highest CSAT at 85%, while Georgia has the lowest at 62%. The downward trend suggests a need to investigate and address factors affecting customer experience across all locations, especially in Colorado and Georgia.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The Salty Donut's average check is $14.2, a 15.7% increase year-over-year. Florida has the highest average check at $16.3, while Georgia has the lowest at $10. The increase suggests successful upselling or price adjustments, but regional disparities warrant investigation to optimize pricing strategies.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
The Salty Donut has 10 outlets in Florida, 4 in Texas, 3 in Georgia, and 1 each in North Carolina, Colorado and Tennessee. Florida dominates the outlet presence. Expansion strategy seems focused on Florida, with smaller presence in other states.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
The Salty Donut's top competitors based on cross-visitation are Starbucks (6.43%), McDonald's (5.22%), Chick-fil-A (3.61%), Taco Bell (3.21%), and IHOP (3.21%). This indicates that customers who visit The Salty Donut also frequent these major chains, suggesting opportunities for targeted marketing and competitive differentiation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
The Salty Donut experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (65.56%). Traffic is minimal before 6 AM and after 9 PM. Staffing should be optimized to handle the morning rush, with reduced staff during off-peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific demographic groups.
The Salty Donut's customer base shows high affinity among women (index 118) and Gen Y (index 135), indicating these segments are overrepresented. Men (index 83) and Gen X (index 56) are underrepresented. Marketing efforts should focus on retaining Gen Y and women, while exploring strategies to attract Gen X and men.