Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Salty Donut performance in the United States and how they change over time
See what factors influence The Salty Donut performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Salty Donut' competitors in the United States
An analysis of The Salty Donut' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
The Salty Donut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
The Salty Donut holds a leading market performance percentile of 99 in the United States Cafe & Restaurants industry, indicating it captures a significant share of customer traffic. This leading position suggests strong brand preference. Performance peers in the same percentile are Dessert Lab, Little Havana 🇨🇺 Latin Restaurant Miami Beach, Prince Street Pizza, Pizza Parma, Dean's Italian Steakhouse and Ramen Aku.
Customer satisfaction (CSAT) is crucial, reflecting customer loyalty and directly impacting brand reputation and future sales growth.
The Salty Donut's overall customer satisfaction is 82%, a decrease of 4.5 percentage points year-over-year. CSAT varies by state, with Texas and Florida at 85%, North Carolina at 84%, and Georgia at 67%. The drop in Georgia is significant. CSAT was highest in May 2025 (85.68%) and decreased to 77.08% by July 2025.
Average check reflects customer spending per visit, crucial for revenue analysis and understanding pricing strategy effectiveness.
The Salty Donut's overall average check is $13.70, a 2.8% increase year-over-year. Average check varies by state, with Tennessee and Colorado at $14.70, Florida at $14.70, North Carolina at $13.50 and Texas at $12.10. The average check was $12.98 in May 2025 and increased to $15.23 by July 2025.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market presence across different regions.
The Salty Donut has the most outlets in Florida (7), followed by Texas and Georgia (3 each). North Carolina, Colorado and Tennessee each have 1 outlet. This distribution shows a concentration of outlets in Florida, with expansion into other states.
Identifying top competitors helps in strategic positioning and understanding customer preferences within the competitive landscape.
The Salty Donut's top competitors based on cross-visitation are Starbucks (6.59%), McDonald's (5.39%), Chick-fil-A (3.59%), First Watch (3.29%), and Dunkin' (2.99%). These brands represent alternative choices for The Salty Donut's customers.
Analyzing traffic workload by hour reveals peak times and helps optimize staffing and resource allocation for better customer service.
The Salty Donut experiences peak traffic between 7 AM and 6 PM, with the highest traffic around 10 AM (67.09%). Traffic is minimal from 10 PM to 6 AM. This data indicates the need for adequate staffing during peak hours to manage customer flow efficiently.
Consumer segments provide insights for targeted marketing, allowing tailored campaigns to resonate with specific demographic groups.
The Salty Donut's customer base shows a higher affinity towards women (115) than men (86). Among generations, Gen Y is significantly over-indexed (132), followed by Gen Z (106), while Gen X is under-indexed (63). This suggests a stronger appeal to younger, female customers.