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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Honey Baked Ham Company' competitors in the United States
An analysis of The Honey Baked Ham Company' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Honey Baked Ham Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Honey Baked Ham Company holds a leading market performance percentile of 99 in the United States' Cafe & Restaurants industry. This indicates a strong market presence and customer preference compared to its competitors. Performance peers within a similar percentile range include Willy's Mexicana Grill, Claudio's, Rib & Chop House, Halal Munchies, Pizza Boli's, and Dion's Pizza.
Customer satisfaction is crucial for brand loyalty and repeat business, directly impacting long-term revenue and market share.
The Honey Baked Ham Company's overall customer satisfaction (CSAT) is 80%, a decrease of 4 percentage points year-over-year. CSAT varies by state, with Indiana and Kentucky achieving 100% satisfaction, while Missouri and Pennsylvania show slight decreases. Addressing the factors contributing to the CSAT decline could improve customer retention.
Average check is vital for revenue management, reflecting customer spending habits and the effectiveness of pricing strategies.
The Honey Baked Ham Company's overall average check is $23.40, a 0.7% increase year-over-year. South Carolina leads with an average check of $51.70. Florida, Missouri, Ohio and Georgia also contribute to this metric. It is important to mention that growth type for average check in all of the states is null.
Outlet count indicates brand reach and market penetration, crucial for assessing growth and geographic presence.
The Honey Baked Ham Company has a significant presence across the United States, with Georgia having the highest number of outlets (44), followed by Florida (41) and California (33). Texas and Ohio also have a considerable number of outlets, reflecting the brand's established market coverage. The provided data has no growth type.
Identifying competitors helps brands understand market dynamics and refine strategies to gain a competitive edge.
The top competitors for The Honey Baked Ham Company, based on customer cross-visitation, are McDonald's (14.41%), Chick-fil-A (8.96%), Wendy's (8.79%), Burger King (7.21%), and Starbucks (7.03%). This indicates that customers who visit The Honey Baked Ham Company also frequent these fast-food and coffee chains.
Understanding traffic patterns allows for optimized staffing and resource allocation, maximizing efficiency and customer service.
The Honey Baked Ham Company experiences peak traffic workload between 11 AM and 2 PM, with the highest activity around 12 PM (57.89). Traffic gradually increases from 8 AM, peaks during lunchtime, and then declines in the afternoon and evening. There is practically no traffic after 7 PM.
Consumer segment analysis enables targeted marketing efforts, tailoring products and messaging to specific demographic groups.
The Honey Baked Ham Company's customer base shows a higher affinity towards women (110 Index) compared to men (90 Index). Gen X (111 Index) is overrepresented, while Gen Y (84 Index) and Gen Z (55 Index) are underrepresented, indicating a need to tailor marketing strategies to engage younger generations.