Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Honey Baked Ham Company' competitors in the United States
An analysis of The Honey Baked Ham Company' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
The Honey Baked Ham Company is in the lower 44% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Honey Baked Ham Company's market performance is in the lower 44%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Texas Steakhouse, DIOR, Pizza Boli's, Mensho, Wulf Burger, and Simply South - Indian Vegetarian Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Honey Baked Ham Company's overall CSAT is 83%, a decrease of 2.2 percentage points year-over-year. Indiana and Louisiana show 100% satisfaction, while Ohio and Florida show decreased satisfaction. This indicates varying customer experiences across different states, requiring targeted improvements.
Average check reveals spending per transaction, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
The Honey Baked Ham Company's overall average check is $22.40, a 5.5% increase year-over-year. Ohio has the highest average check at $28.00. This suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. Expansion strategies rely on outlet data to identify growth opportunities and optimize resource allocation.
The Honey Baked Ham Company has the most outlets in Georgia (43), followed by Florida (40) and California (33). This distribution highlights key markets for the brand, suggesting regional strengths and potential areas for expansion.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers effectively.
The top competitors for The Honey Baked Ham Company, based on customer cross-visitation, are McDonald's (14.65%), Chick-fil-A (7.91%), Burger King (6.74%), Wendy's (6.74%), and Taco Bell (6.51%). This indicates a significant overlap with fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
The Honey Baked Ham Company experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (58.26%). Traffic is minimal before 8 AM and after 7 PM. This data informs staffing schedules to meet customer demand effectively.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand resonance.
Women show a high affinity (109 Index) for The Honey Baked Ham Company, while men are under-indexed (92 Index). Gen X has a high affinity (117 Index), while Gen Y is slightly under-indexed (91 Index), and Gen Z is significantly under-indexed (37 Index).