Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
See what factors influence The Honey Baked Ham Company performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Honey Baked Ham Company' competitors in the United States
An analysis of The Honey Baked Ham Company' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Honey Baked Ham Company is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Honey Baked Ham Company holds the 47th percentile, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to industry leaders. Performance peers in the same percentile range include 4 Rivers Smokehouse, Yeppa & Co., Western Sizzlin, Las Palapas, Arctic Circle, and The Heights Pizzeria and Drafthouse.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
McDonald's is the top competitor with a cross-visitation of 14.55%. Other key competitors include Chick-fil-A (8.05%), Wendy's (5.99%), Taco Bell (5.82%), and Burger King (5.65%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Optimizing operations improves customer experience and profitability.
The Honey Baked Ham Company experiences peak traffic between 11 AM and 3 PM, with the highest workload at 12 PM (53.84%). Traffic is minimal before 9 AM and after 6 PM. This data suggests the need for increased staffing during the lunch rush.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Women are overrepresented (Affinity Index 103) and Men are underrepresented (Affinity Index 97). Gen X is slightly overrepresented (Affinity Index 102), while Gen Y (Affinity Index 88) and Gen Z (Affinity Index 62) are underrepresented. This suggests a higher affinity among women and Gen X consumers.