Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Cheesecake Shop performance in the New Zealand and how they change over time
See what factors influence The Cheesecake Shop performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Cheesecake Shop' competitors in the New Zealand
An analysis of The Cheesecake Shop' competitors in the New Zealand
In Cafés & Restaurants
·Jul – Sep 25
The Cheesecake Shop is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Cheesecake Shop holds the 48th percentile in New Zealand's Cafe & Restaurants industry, indicating a below average/lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Tanoshi, King of Snake and Pita Pit.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
The Cheesecake Shop's overall CSAT is 81%, a 9.6 percentage point increase year-over-year, indicating improved customer happiness. Canterbury shows the highest CSAT at 95%, while Auckland has the lowest at 76%. This suggests regional differences in customer experience.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for increased profitability.
The Cheesecake Shop's overall average check is NZD 55.3, a 3.3% decrease year-over-year. Auckland has the highest average check at NZD 61.4, while Canterbury's is NZD 45. This indicates a decline in customer spending and regional variations.
Outlet count indicates market presence and growth potential. Expansion strategies rely on understanding outlet distribution and regional opportunities.
The Cheesecake Shop has 19 outlets in Auckland, the highest number in New Zealand. Canterbury and Bay of Plenty each have 3 outlets. This shows a concentration of outlets in Auckland, suggesting a strategic focus on this region.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Subway (11.63%) and McDonald's (9.30%) are the top competitors with the highest cross-visitation from The Cheesecake Shop's customers. This indicates a significant overlap in customer base, suggesting these brands cater to similar consumer preferences.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient operations and enhanced customer experience.
The Cheesecake Shop experiences peak traffic workload between 9 AM and 7 PM, with the highest activity around 1 PM. This data suggests the need for increased staffing and resource allocation during these peak hours to manage customer flow effectively.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enhances messaging and product development strategies.
Women are overrepresented among The Cheesecake Shop's consumers (Affinity Index 111), while men are underrepresented (Affinity Index 90). Gen Y also shows high affinity (Affinity Index 166). This suggests a strong appeal to female and Gen Y consumers.