Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pita Pit performance in the New Zealand and how they change over time
See what factors influence Pita Pit performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pita Pit is right in the middle
Sample of brands in the same percentile
An analysis of Pita Pit' competitors in the New Zealand
An analysis of Pita Pit' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pita Pit's market performance in New Zealand is at the 48th percentile, indicating a below average/lagging market position. This suggests that Pita Pit captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Tanoshi, King of Snake, The Cheesecake Shop, Denny's, Rosie's Red-Hot Cantina, and Majestic Cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are crucial for business success.
Pita Pit's overall customer satisfaction is 84%, a significant increase of 18.2 percentage points year-over-year. Waikato shows the highest CSAT at 90%, while Canterbury has the lowest at 78% with a decrease of 12.6 percentage points. This indicates strong positive sentiment overall, but with regional variations needing attention.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Pita Pit in New Zealand is 22.1 NZD, a slight increase of 0.4% year-over-year. Waikato has the highest average check at 25.7 NZD, while Auckland's average check is 21.7 NZD. This suggests stable spending habits with some regional differences.
Outlet count indicates brand reach and market presence. Tracking this KPI reveals expansion progress and potential market saturation in different regions.
Pita Pit has 30 outlets in Auckland, representing the largest concentration in New Zealand. Waikato, Wellington, Canterbury and Bay of Plenty each have 7, 6, 6, and 6 outlets respectively. This distribution highlights Auckland as a key market with significant brand presence.
Competitor analysis identifies key rivals and customer overlap. This insight informs competitive strategies and helps differentiate the brand in the market.
Pita Pit's top competitors in New Zealand, based on cross-visitation, are McDonald's (18.03%), Subway (11.48%), KFC (9.84%), and Pizza Hut (8.20%). Taste of Delhi Indian cuisine has 4.92% cross visitation. This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis reveals peak hours and customer flow. This insight optimizes staffing, resource allocation, and promotional timing for maximum efficiency.
Pita Pit experiences peak traffic workload between 10 AM and 6 PM, with the highest activity around 12 PM (59.48%). Traffic is minimal during early morning hours. This data suggests the need for optimized staffing and resource allocation during peak lunch and afternoon hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Pita Pit's customer base shows a high affinity for women (92%) and men (108%). Gen Y shows a very high affinity (166%). This suggests that marketing efforts should consider the preferences and behaviors of these over-represented groups.