Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pita Pit performance in the New Zealand and how they change over time
See what factors influence Pita Pit performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pita Pit' competitors in the New Zealand
An analysis of Pita Pit' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pita Pit is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants sector.
Pita Pit is a leading brand with a 99th percentile Market Performance in New Zealand. This signifies a very strong market presence. Performance peers such as 25 Degrees Burger Bar, Majestic Cafe, Gear Street Union, Gorkha Eastern beach, TANK, and Coffee Culture share a similar top-tier ranking.
CSAT measures customer happiness and loyalty, critical for repeat business and positive word-of-mouth in the competitive restaurant industry.
Pita Pit's overall customer satisfaction (CSAT) is 80%, a 14 percentage point increase year-over-year. Waikato shows the highest CSAT at 92%, while Canterbury lags at 62% with a decrease of 28 percentage points. Recent months (May-July 2025) show CSAT fluctuating, peaking in July.
Average check reflects customer spending per visit, impacting revenue. Monitoring trends helps optimize menu pricing and promotions.
Pita Pit's overall average check is 20.8 NZD, a 10.4% decrease year-over-year. Waikato shows the highest average check at 23.8 NZD. The average check fluctuated between 19.67 NZD and 21.67 NZD from May to July 2025.
Outlet count indicates brand reach. Expansion reflects growth and accessibility, influencing market share and brand awareness.
Pita Pit has the most outlets in Auckland (30), followed by Waikato (8), Wellington (6), and Canterbury (6). This distribution highlights key regions where Pita Pit has a strong physical presence within New Zealand.
Understanding competitors helps refine strategies. Identifying shared customers reveals direct competition and areas for differentiation.
Pita Pit's top competitors based on customer cross-visitation are McDonald's (19.05%), KFC (11.90%), Subway (9.52%), Domino's Pizza (7.14%), and Pizza Hut (7.14%). These fast-food chains attract a significant portion of Pita Pit's customer base.
Traffic workload reveals peak hours. Optimizing staffing and resources during busy periods enhances service and customer satisfaction.
Pita Pit experiences peak traffic workload between 11 AM and 6 PM, with the highest workload at 12 PM (60.98). Traffic is minimal in the early morning hours. This highlights the need for optimized staffing during lunch and dinner.
Consumer segment data informs targeted marketing. Understanding demographics and preferences enables tailored campaigns and product development.
Pita Pit's customer base is heavily skewed towards women, with an affinity index of 94, while the men are overrepresented with an index of 105. Gen Y have high affinity index of 165.