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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Cheesecake Shop' competitors in the Australia
An analysis of The Cheesecake Shop' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Cheesecake Shop is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
The Cheesecake Shop's MARKET PERFORMANCE is at the 65th percentile, indicating an average/above average market standing. This means the brand attracts more customers than approximately 65% of its competitors in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include Outback Steakhouse, David's Master Pot 大味麻辣烫, Yo-Chi, Starbucks, and TGI Fridays.
Identifying top competitors based on customer cross-visitation helps refine marketing strategies and understand competitive landscape.
The top competitors for The Cheesecake Shop, based on customer cross-visitation, are McDonald's (9.50%), KFC (6.07%), Subway (4.49%), Hungry Jack's Burgers (4.22%), and Domino's Pizza (2.64%). This indicates that customers who visit The Cheesecake Shop also frequently visit these fast-food chains.
Traffic workload analysis by hour reveals peak times, enabling optimized staffing, resource allocation, and marketing efforts.
The Cheesecake Shop experiences peak traffic between 9 AM and 7 PM, with the highest workload around 12 PM to 4 PM. Minimal traffic occurs between 8 PM and 7 AM. This data informs staffing and operational decisions to meet customer demand effectively.
Understanding consumer demographics allows for targeted marketing, personalized experiences, and improved customer engagement and loyalty.
The Cheesecake Shop's customer base shows a high affinity among women (index 123) and Gen Y (index 109), indicating these segments are overrepresented compared to the average consumer. Gen X (index 74) and Gen Z (index 95) are underrepresented, suggesting opportunities for targeted marketing to increase their engagement.