Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Cheesecake Shop' competitors in the Australia
An analysis of The Cheesecake Shop' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Cheesecake Shop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
The Cheesecake Shop is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands. This strong position indicates high customer preference relative to peers like TGI Fridays and Starbucks, which share the same high percentile range.
Customer satisfaction (CSAT) is critical. Monitoring customer happiness is essential for loyalty and positive brand perception in the Cafe & Restaurants sector.
Overall customer satisfaction for The Cheesecake Shop is 75%, a decrease of 2.3 percentage points year-over-year. Victoria shows the highest CSAT at 82%, while Australian Capital Territory shows the largest decrease. A trend line shows improvement of CSAT from 70.91% to 79.89%.
Average check reflects spending per customer, revealing pricing strategy effectiveness and customer willingness to invest in the brand's offerings.
The average check for The Cheesecake Shop is 55.1 AUD, an 8% increase year-over-year. Western Australia has the highest average check at 66.8 AUD. Trend line shows growth of average check from 53.24 AUD to 60.53 AUD.
Outlet count indicates brand reach. Tracking distribution reflects market penetration, brand presence, and accessibility to customers.
The Cheesecake Shop has the largest presence in Victoria with 53 outlets, followed by New South Wales with 41 outlets. This distribution highlights key markets and potential areas for expansion across Australia.
Competitor analysis identifies key rivals. Understanding customer overlap informs competitive strategy and potential market share opportunities.
McDonald's is the top competitor for The Cheesecake Shop, with a cross-visitation rate of 10.88%. KFC, Hungry Jack's Burgers, Subway and Domino's Pizza are also key competitors, showing the brand's competitive landscape.
Traffic workload helps optimize staffing. Analyzing peak hours ensures efficient resource allocation and enhanced customer experience in Cafe & Restaurants.
Peak traffic for The Cheesecake Shop occurs between 11 AM and 4 PM, with the highest workload at 56.84 at 3PM. Traffic is minimal before 7 AM and after 8 PM. It shows that workload in the morning (8-10) is much less than in the afternoon.
Consumer segments are important for targeting. Gender and generation affinity helps refine marketing strategies and tailor offerings effectively.
Women show a high affinity (index 118) for The Cheesecake Shop, while men are under-indexed (86). Gen Y has a high affinity (113), while Gen X is under-indexed (69). This shows brand audience in terms of gender and generation.