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See what factors influence TGI Fridays performance in the Australia and how they change over time
See what factors influence TGI Fridays performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TGI Fridays' competitors in the Australia
An analysis of TGI Fridays' competitors in the Australia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference through its share of foot traffic within the cafe & restaurant industry.
TGI Fridays holds a leading position with a percentile of 99 in Australia's cafe & restaurant industry. This indicates a strong competitive edge. Performance peers in a similar range include The Cheesecake Shop and Starbucks.
Customer satisfaction is crucial because it reflects loyalty and predicts future revenue, showing areas for improvement.
TGI Fridays in Australia shows a solid customer satisfaction score of 81%, up by 5.3 percentage points year-over-year. Queensland leads with 85%, while New South Wales lags at 76%, indicating regional differences in customer experience.
Average check indicates customer spending per visit, crucial for revenue forecasting and menu optimization.
The average check for TGI Fridays in Australia is 59.3 AUD, a 5.7% increase year-over-year. Western Australia has the highest average check at 64.4 AUD, suggesting varying regional pricing or customer spending habits.
Outlet count reflects brand reach and expansion strategy, indicating investment and market penetration.
TGI Fridays has a varying number of outlets across Australia, with Victoria having the most at 8. New South Wales and Queensland each have 3, while South Australia and Western Australia have 2. This shows an uneven distribution of stores.
Competitive analysis highlights key rivals and customer preferences, informing marketing and product strategies.
McDonald's (10.92%), KFC (7.44%), and Hungry Jack's Burgers (6.20%) are the top competitors based on cross-visitation. Nando's and Betty's Burgers each show 1.99% cross visitation, indicating shared customer base.
Traffic workload helps optimize staffing and promotions, aligning resources with peak customer demand times.
Traffic workload peaks between 17:00 and 19:00, reaching 62.82% at 18:00. Minimal activity occurs between midnight and 10:00. TGI Fridays workload begins at 11:00, increasing throughout the day.
Understanding consumer segments allows for targeted marketing, improving relevance and campaign effectiveness.
Women have a high affinity (108 index) for TGI Fridays. Gen X demonstrates a notably high affinity (143 index). Gen Z indicates a relatively lower affinity (37 index), suggesting potential for increased engagement strategies.