Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TGI Fridays performance in the Australia and how they change over time
See what factors influence TGI Fridays performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
TGI Fridays is ahead of most brands
Sample of brands in the same percentile
An analysis of TGI Fridays' competitors in the Australia
An analysis of TGI Fridays' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays in Australia holds a market performance percentile of 65, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same range include Outback Steakhouse, David's Master Pot 大味麻辣烫, Yo-Chi, Starbucks, and The Cheesecake Shop.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
The top competitors for TGI Fridays in Australia, based on cross-visitation, are McDonald's (9.05%), Hungry Jack's Burgers (6.03%), KFC (3.77%), Grill'd (2.01%), and Guzman y Gomez (1.76%). This indicates that customers who visit TGI Fridays also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
TGI Fridays in Australia experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (66.18). Traffic is minimal between 0:00 and 10:00. This data informs staffing and promotional strategies to maximize efficiency during peak hours.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging strategies.
TGI Fridays in Australia shows a higher affinity among women (112 index) compared to men (90 index). Gen X exhibits the highest affinity (173 index), while Gen Y (85 index) and Gen Z (74 index) are under-indexed. This suggests targeted marketing towards women and Gen X could be particularly effective.