Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TGI Fridays performance in the Australia and how they change over time
See what factors influence TGI Fridays performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of TGI Fridays' competitors in the Australia
An analysis of TGI Fridays' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
TGI Fridays is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays' market performance is at the 63rd percentile, indicating an average/above average market standing. This means TGI Fridays attracts more customers than 63% of brands in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include Yo-Chi, Wilma, ING KOREAN BBQ BUFFET, Starbucks, Gelatissimo and Tenkomori.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
TGI Fridays in Australia has an overall CSAT of 83%, a 5.4 percentage point increase year-over-year. Queensland shows the highest CSAT at 85% with an 11.8 percentage point increase, while Western Australia shows a decrease of 7.4 percentage points to 84%. This indicates generally high customer satisfaction, with regional variations.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for increased profitability.
The overall average check for TGI Fridays in Australia is 58.7 AUD, a 3.9% increase year-over-year. Western Australia has the highest average check at 62.4 AUD. This indicates customers are spending slightly more per visit compared to the previous year.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and brand visibility.
TGI Fridays has a total of 18 outlets in Australia. Victoria has the highest number of outlets with 8, followed by New South Wales and Queensland with 3 each. South Australia and Western Australia each have 2 outlets. This distribution shows a concentration of outlets in Victoria.
Competitor analysis identifies key rivals and customer overlap. Cross-visitation reveals shared audiences, informing competitive strategies and marketing efforts.
The top competitors for TGI Fridays in Australia, based on cross-visitation, are McDonald's (9.12%), Hungry Jack's Burgers (7.09%), KFC (5.74%), Betty's Burgers (2.70%), and Nando's (1.69%). This indicates that customers who visit TGI Fridays also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling staffing and resource optimization. Understanding customer flow improves service efficiency and customer experience.
TGI Fridays experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (62.80). Traffic is minimal during the early morning hours. This data suggests focusing staffing and resources during the evening peak hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
TGI Fridays' customer base shows a higher affinity towards women (111 index) compared to men (91 index). Among generations, Gen X shows a slightly higher affinity (102 index), while Gen Y (79 index) and Gen Z (91 index) are under-indexed. This suggests that marketing efforts may resonate more strongly with women and Gen X.