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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Belgian Waffle Co performance in the India and how they change over time
See what factors influence The Belgian Waffle Co performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
The Belgian Waffle Co is ahead of most brands
Sample of brands in the same percentile
An analysis of The Belgian Waffle Co' competitors in the India
An analysis of The Belgian Waffle Co' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Belgian Waffle Co holds a market performance percentile of 72 in India's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand attracts more customers than many competitors. Performance peers in the same range include Karigari, ibaco, Punjab Grill, Kailash Parbat, Namma Veedu Vasanta Bhavan, and Star Briyani.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
The Belgian Waffle Co's overall CSAT is 70%, a slight decrease of 1.2 percentage points year-over-year. Andhra Pradesh shows the highest CSAT at 89%, while Delhi has a CSAT of 79%. Recent CSAT trended from 54.17 in June 2025 to 73.23 in August 2025.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The Belgian Waffle Co's overall average check is INR 381.5, a 16.1% increase year-over-year. Gujarat has the highest average check at INR 485.3. Recent average check trended from INR 330.55 in June 2025 to INR 400.96 in August 2025.
Number of outlets reflects brand reach and market presence. A larger outlet network can lead to increased brand visibility and accessibility for customers.
The Belgian Waffle Co has 161 outlets in Maharashtra, the highest number among all states in India. Karnataka and Gujarat follow with 65 and 64 outlets, respectively. This distribution highlights key markets for the brand.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns helps refine marketing strategies and target potential customers.
The top competitors for The Belgian Waffle Co, based on customer cross-visitation, are Pizza Hut (6.02%), KFC (5.70%), McDonald's (5.54%), Domino's Pizza (3.85%), and Burger King (3.69%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours and customer flow patterns. This insight helps optimize staffing, manage inventory, and improve customer experience during busy periods.
The Belgian Waffle Co experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 8 PM (57.01%) and 9 PM (58.66%). Traffic is significantly lower during the early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing and product development. Affinity insights help tailor messaging and offerings to specific groups.
The Belgian Waffle Co's customer base shows a higher affinity towards women (114 index) compared to men (94 index). Among generations, Gen Z shows the highest affinity (139 index), followed by Gen Y (104 index) and Gen X (55 index).