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Managing Partner, Global Business Development
See what factors influence The Belgian Waffle Co performance in the India and how they change over time
See what factors influence The Belgian Waffle Co performance in the India and how they change over time
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Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Belgian Waffle Co' competitors in the India
An analysis of The Belgian Waffle Co' competitors in the India
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Belgian Waffle Co is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
The Belgian Waffle Co holds a leading market performance percentile of 99 in India. This position means the brand significantly outperforms most competitors in attracting customers. Its performance peers, such as Karigari and Indian Coffee House, also fall within the top 1%.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, directly impacting loyalty, recommendations, and long-term success.
The Belgian Waffle Co's overall CSAT is 66%, a slight decrease of 0.6 percentage points year-over-year. Nagaland leads with 100% satisfaction, while Assam and Chandigarh show declines. The CSAT has fluctuated, peaking in July 2025 at 76.61%.
Average check is the typical amount spent per customer, crucial for revenue insights, pricing strategies, and identifying spending trends.
The Belgian Waffle Co's average check is INR 370.1, up 16.8% year-over-year. Uttar Pradesh has the highest average check at INR 502.1, while the overall average check varied from INR 330.37 to INR 401.55 between May and July 2025.
Outlet count indicates brand reach and market penetration. More outlets can mean greater revenue and brand visibility across different regions.
The Belgian Waffle Co has the most outlets in Maharashtra (150), followed by Karnataka and Gujarat (61 each). Uttar Pradesh has 47 outlets. This distribution highlights key markets for the brand's physical presence.
Understanding key competitors helps refine marketing strategies, identify opportunities, and differentiate the brand effectively in the cafe & restaurant market.
The Belgian Waffle Co's customers also frequently visit McDonald's (6.32%), KFC (5.28%), Pizza Hut (5%), Domino's Pizza (4.44%), and Burger King (3.89%). These brands represent key competitors for the Belgian Waffle Co.
Traffic workload insights reveal peak hours, enabling optimized staffing, promotions, and resource allocation for improved customer experience.
The Belgian Waffle Co experiences peak traffic between 10 AM and 11 PM, with the highest workload around 8 PM (56.8%). Traffic is lowest in the early morning hours, informing operational strategies and resource management.
Analyzing consumer segments allows for targeted marketing and product development based on demographic affinity and preferences.
Women (126 affinity index) and Gen Z (133) show high affinity, while Gen X is under-indexed (55). This suggests targeted marketing towards women and Gen Z could be effective, while engagement strategies for Gen X should be explored.