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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Social performance in the India and how they change over time
See what factors influence Social performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Social' competitors in the India
An analysis of Social' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Social is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Social's market performance is at the 74th percentile in the Cafe & Restaurants industry in India, indicating an above average market standing. This means Social outperforms many competitors in attracting customers. Performance peers in the same range include Kake Di Hatti, ibaco, AB's - Absolute Barbecues, Sagar Ratna, The Belgian Waffle Co, and Si Nonna's-the Original Sourdough Pizza.
Identifying top competitors helps understand market dynamics and benchmark performance. Cross-visitation data reveals brands that attract a similar customer base.
Social's top competitors based on customer cross-visitation are Barbeque Nation (15.00%), BHOOTER RAJA DILO BOR (14.47%), Zaika Bar and Restaurant (10.89%), McDonald's (4.49%), and Oudh 1590 (4.19%). This indicates these brands attract a similar customer base, suggesting they offer comparable or complementary experiences.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and maximize revenue.
Social experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 9 PM (57.53%) and 10 PM (61.50%). The lowest workload is between 2 AM and 8 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Women (106 affinity index) are overrepresented among Social's customers, while men (97 affinity index) are slightly underrepresented. Gen Y (104 affinity index) shows higher affinity, while Gen X (92 affinity index) and Gen Z (91 affinity index) are underrepresented.