Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Social performance in the India and how they change over time
See what factors influence Social performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Social' competitors in the India
An analysis of Social' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Social is in the top 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Social's market performance is at the 76th percentile, indicating an above average market standing. This means Social captures more customer traffic than 76% of Cafe & Restaurants brands in India. Performance peers in the same percentile range include Theobroma Bakery and Cake Shop and Pizza wings.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Social's overall customer satisfaction (CSAT) is 78%, a 5.9 percentage point increase year-over-year. Uttarakhand shows the highest CSAT at 96%, while Chandigarh experienced the largest growth in CSAT, up 34.9 percentage points. This indicates improved customer experiences across most states.
Average check reflects customer spending habits and pricing strategy effectiveness, influencing overall revenue.
Social's overall average check is 1.4K INR, a 6% decrease year-over-year. West Bengal and Delhi have the highest average check at 1.5K INR. The decrease suggests potential shifts in menu offerings, pricing, or customer spending behavior.
Outlet count indicates brand reach and expansion strategy, influencing market penetration and accessibility.
Social has 22 outlets in Maharashtra, the highest number among all states. Karnataka has 11 outlets, followed by Delhi with 10. This distribution highlights Maharashtra as a key market for Social, with significant presence compared to other regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Social, based on customer cross-visitation, are Barbeque Nation (16.38%) and BHOOTER RAJA DILO BOR (15.88%). Zaika Bar and Restaurant has a cross-visitation of 12.01%. This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation.
Social experiences peak traffic workload between 8 PM and 9 PM (54.25%), with high activity from 6 PM to 10 PM. The lowest traffic is observed between 2 AM and 8 AM. This data suggests focusing resources during peak evening hours.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and affinities.
Women (affinity index 116) are overrepresented among Social's consumers, while men (affinity index 93) are underrepresented. Gen Y and Gen Z both have an affinity index of 104, indicating a slightly higher representation compared to Gen X (affinity index 91).