Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Social performance in the India and how they change over time
See what factors influence Social performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Social' competitors in the India
An analysis of Social' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Social is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Social's market performance is at the 99th percentile, indicating a leading position. This means Social captures a significant share of customer traffic compared to its peers like Sharief Bhai, Leon's Burgers & Wings, Paradise Biryani, AB's - Absolute Barbecues and Star Briyani.
Customer satisfaction is vital as it reflects customer loyalty and impacts brand reputation and future growth potential.
Social's overall customer satisfaction (CSAT) is 77%, a 4.2 percentage point increase year-over-year. Uttarakhand shows the highest CSAT at 94%, while Chandigarh had the largest growth in CSAT at 56.3 percentage points.
Average check is an indicator of customer spending habits and the perceived value of the brand's offerings.
Social's overall average check is 1.4K INR, a decrease of 4.4% year-over-year. Delhi has the highest average check at 1.5K INR. All states average check values remained without changes.
The number of outlets indicates brand reach and expansion, reflecting investment and market penetration strategy.
Social has 20 outlets in Maharashtra, 10 each in Karnataka and Delhi and 5 in Haryana. Uttar Pradesh, Madhya Pradesh, West Bengal, Chandigarh, Telangana and Uttarakhand each have 1 outlet.
Understanding key competitors aids in strategic positioning and identifying opportunities for differentiation and growth.
The top competitors for Social, based on customer cross-visitation, are McDonald's (5.40%), Gorakhpur Club Family Restaurant (4.02%), The Gorakhpur Family Restaurant (3.92%), Haldiram's (3.10%) and D'granary (2.75%).
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Social's traffic workload peaks at 21:00 (58.16%) and remains high from 17:00 to 23:00. The lowest workload occurs between 2:00 and 8:00 with almost no traffic.
Analyzing consumer segments helps tailor marketing efforts and product offerings to specific demographic groups, maximizing relevance and impact.
Women (affinity index 121%) and Gen Z (affinity index 111%) show high affinity towards Social. Gen Y is slightly over-indexed (affinity index 102%), while Gen X is under-indexed (affinity index 93%). Men are slightly under-indexed (affinity index 93%).