Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Burger King performance in the India and how they change over time
See what factors influence Burger King performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the India
An analysis of Burger King' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King in India has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry. This high percentile means Burger King captures a significant share of customer preference and foot traffic compared to its competitors. Peers like McDonald's, Pizza Hut, Haldiram's, KFC and Domino's Pizza share this top percentile.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth through positive customer experiences.
Burger King's overall CSAT in India is 83%, a 5 percentage point increase year-over-year. Goa shows the highest CSAT at 94%. The CSAT dynamic data shows a generally upward trend from May to July 2025, peaking at 84.24% in July, indicating improving customer experiences.
Average check reveals customer spending habits, crucial for menu optimization, pricing strategies, and understanding revenue per transaction.
The overall average check for Burger King in India is 504.2 INR, a 12.8% increase year-over-year. Arunachal Pradesh has the highest average check at 1.2K INR. The average check fluctuated between May and July 2025, peaking at 526.27 INR in July.
Outlet count indicates market reach and expansion, reflecting brand accessibility and growth strategy in capturing diverse consumer segments.
Burger King has 91 outlets in Maharashtra, the highest number in India. Uttar Pradesh follows with 64 outlets. These figures represent Burger King's physical presence across states, with Maharashtra representing the brand's strongest market presence in terms of outlet numbers.
Competitor analysis identifies key rivals, informing strategies to enhance market position, differentiate offerings, and capture a larger customer base.
The top competitors for Burger King in India based on cross-visitation are KFC (7.80%) and McDonald's (7.04%). Ideal Corner, Cococart & Cococafe, and Delhi Darbar are also significant competitors. This suggests that Burger King customers also frequently visit these establishments.
Traffic workload by hour pinpoints peak times, optimizing staffing, promotions, and resources for enhanced operational efficiency and customer experience.
Traffic workload for Burger King in India peaks between 17:00 and 21:00, with the highest workload at 61.11% at 20:00. This data indicates when Burger King experiences the most customer activity, allowing for optimized resource allocation.
Understanding consumer segments helps tailor marketing, improving engagement by aligning products, promotions, and messaging with preferences and behaviors.
For Burger King in India, both women and men are equally represented (100 affinity index). Gen Z shows the highest affinity (125 index), indicating over-representation compared to the average consumer. Gen Y also shows a high affinity (102 index) while Gen X is under-indexed (78).