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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the India and how they change over time
See what factors influence Burger King performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the India
An analysis of Burger King' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance is at the 97th percentile, indicating a leading position in India's Cafe & Restaurants industry. This high percentile suggests strong customer preference and competitive advantage. Performance peers in adjacent percentile ranges include Domino's Pizza, Haldiram's, Polar Bear Ice Cream, McDonald's and KFC.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Burger King's overall customer satisfaction in India is 85%, a 4 percentage point increase year-over-year. Sikkim shows the highest CSAT at 100%, followed by Jharkhand and Goa at 95%. This indicates a positive trend in customer experience across most states.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Burger King in India is INR 514.8, an 8.5% increase year-over-year. Arunachal Pradesh has the highest average check at INR 1300. This increase suggests customers are spending more per visit.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential.
Burger King has 102 outlets in Maharashtra, the highest number in India, followed by Uttar Pradesh with 66 and Delhi with 62. This distribution highlights key markets for Burger King's presence.
Identifying competitors helps understand market dynamics and refine strategies for competitive advantage.
The top competitors based on cross-visitation are Ideal Corner (9.33%), Cococart & Cococafe (8.93%), Delhi Darbar (8.58%), Patel Restaurant Family Restaurant (7.80%), and Rustico (7.66%). These brands are frequently visited by Burger King's customers.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Burger King experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (60.60%). Traffic is lowest between 0:00 and 6:00. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing and product development for increased engagement.
Women (108%) and Gen Z (131%) show high affinity towards Burger King. Gen X is under-indexed (76%). This suggests that marketing efforts resonate more strongly with women and younger consumers.