Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the India and how they change over time
See what factors influence KFC performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the India
An analysis of KFC' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in India holds a leading market performance at the 100th percentile. This indicates a strong competitive position, suggesting high customer preference. Performance peers include Polar Bear Ice Cream, Haldiram's, Domino's Pizza, Burger King, McDonald's, and Pizza Hut.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for success.
KFC's overall customer satisfaction in India is 75%, a significant 13.3 percentage point increase year-over-year. Chhattisgarh and Mizoram show the highest CSAT at 92%. The CSAT trend from June to August 2025 indicates fluctuating but generally positive customer sentiment.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
The overall average check for KFC in India is 893.3 INR, a 35.5% increase year-over-year. Manipur has the highest average check at 1.2K INR. The average check trend from June to August 2025 shows a steady increase in customer spending.
Outlet count reflects brand reach and market penetration, directly impacting accessibility and potential customer base expansion.
KFC has a significant presence in India, with Karnataka leading in outlet count at 166. Tamil Nadu follows with 136 outlets, and Maharashtra with 122. This distribution indicates key markets for KFC within India.
Understanding competitors' cross-visitation helps refine marketing strategies and identify opportunities to capture a larger market share.
Pizza Hut is the top competitor with a cross-visitation rate of 8.60%, followed by Burger King at 5.48% and McDonald's at 5.27%. Domino's Pizza and Haldiram's also show notable cross-visitation, indicating shared customer bases.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
KFC's peak traffic workload in India occurs between 11:00 AM and 10:00 PM, with the highest activity around 6:00 PM to 8:00 PM. This data suggests optimal times for staffing and promotional activities.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand affinity.
Women are overrepresented in KFC's consumer base with an affinity index of 90, while men are at 105. Gen Z shows the highest affinity at 110, followed by Gen Y at 102, and Gen X at 84.