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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the India and how they change over time
See what factors influence McDonald's performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the India
An analysis of McDonald's' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds a leading position with a percentile of 98, placing it in the top 2% of brands in India's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to its peers. Competitors like Burger King, Domino's Pizza, KFC, Haldiram's, Pizza Hut, and Polar Bear Ice Cream are in a lower percentile range.
Identifying top competitors helps understand market dynamics and competitive landscape for strategic decision-making.
The top competitors for McDonald's in India, based on customer cross-visitation, include haji ali juice centre (9.08%), Haldiram's (8.00%), The Courtyard (7.18%), YETI AND THE MONK (6.11%), and Tales & Spirits (6.02%). This indicates these brands share a customer base with McDonald's.
Traffic workload by hour reveals peak times, aiding staffing and resource allocation for optimal service and customer experience.
McDonald's in India experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload occurring between 6:00 PM and 8:00 PM. The lowest traffic is observed between 1:00 AM and 6:00 AM, indicating a significant drop in customer activity during these hours.
Understanding consumer segments allows targeted marketing, tailoring products and messaging to specific demographics for better engagement.
McDonald's in India shows a high affinity with women (111 index) and Gen X (105 index), suggesting these segments are overrepresented among McDonald's customers. Men (95 index) and Gen Y (99 index) are slightly underrepresented, while Gen Z shows a moderate affinity (104 index).