Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the India and how they change over time
See what factors influence McDonald's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the India
An analysis of McDonald's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, revealing competitive strength and customer preference in the industry.
McDonald's holds a leading market position in India's Cafe & Restaurants industry with a percentile of 99, indicating it's in the top 1% of brands. This high percentile signifies strong customer preference relative to peers like Burger King, KFC, Pizza Hut, Haldiram's, Domino's Pizza, and Polar Bear Ice Cream, which share similar high percentiles.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and future sales growth.
McDonald's India boasts an overall CSAT of 80%, a 0.5pp increase year-over-year, signaling improved customer perception. State-level CSAT data shows Andhra Pradesh leading at 91%, while Madhya Pradesh experienced a slight decrease. Dynamic CSAT data shows fluctuations between May and July 2025, peaking in June at 81.84%.
Average check indicates customer spending per visit, reflecting pricing strategy, menu appeal, and customer purchasing power.
McDonald's India's overall average check is INR 588.70, a 21.1% increase year-over-year, suggesting higher customer spending. Andhra Pradesh has the highest average check at INR 764.90. Dynamic data shows a slight fluctuation in average check between May and July 2025, with a peak in July at INR 591.95.
Outlet count reflects brand reach and market penetration, indicating accessibility and potential revenue generation capacity.
McDonald's has a significant presence in India, with Maharashtra leading in outlet count at 184. Karnataka follows with 82 outlets. Delhi and Gujarat each have 61 outlets. This distribution shows varied regional focus in the Indian market.
Identifying top competitors through cross-visitation helps understand market dynamics and competitive positioning.
McDonald's customers in India also frequently visit Haji Ali Juice Centre (7.48%), Haldiram's (7.12%), The Courtyard (5.93%), YETI AND THE MONK (5.03%), and Tales & Spirits (4.97%), indicating these are key competitors for McDonald's in the region.
Analyzing traffic workload by hour reveals peak and off-peak times, enabling efficient resource allocation and staffing.
McDonald's India experiences peak traffic workload between 6 PM and 8 PM, reaching 63.26% at 7 PM. Traffic gradually increases from 8 AM, with the lowest workload between 3 AM and 5 AM. This data is crucial for operational planning.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
McDonald's India's customer base shows high affinity among women (index 105), indicating over-representation, while men are slightly under-indexed (98). Gen Z shows strong affinity (108), exceeding Gen X (98) and Gen Y (100). These insights inform targeted marketing efforts.