Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TCBY performance in the United States and how they change over time
See what factors influence TCBY performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
TCBY is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of TCBY' competitors in the United States
An analysis of TCBY' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TCBY's market performance is in the lower 37%, indicating a below average market standing. Peers in similar range: CAO Bakery & Cafe, Brooker's Founding Flavors Ice Cream, Don Pollo Astoria, Cajun Crab Waikiki, Phil's BBQ, Iron Age.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business.
TCBY's overall CSAT is 65%, a slight decrease of 0.2 percentage points year-over-year. Indiana shows the highest CSAT at 100% with 10pp growth. The CSAT fluctuates between 60.94% and 72.39% during the observed period.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
TCBY has the most outlets in North Carolina and Texas, with 11 locations each. Illinois, California and South Carolina each have 9 outlets. New York has 7, while Alabama, Georgia and Louisiana each have 5.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
TCBY's top competitors based on customer cross-visitation are McDonald's (11.96%), Chick-fil-A (8.61%), Taco Bell (6.70%), Burger King (5.74%), and Starbucks (4.78%).
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
TCBY experiences peak traffic workload between 11 AM and 9 PM, with the highest traffic around 4 PM to 6 PM (60.85% - 61.31%). Traffic is minimal before 6 AM.
Understanding consumer segments allows targeted marketing, improving engagement and ROI.
TCBY's customer base shows a higher affinity among women (109 index) compared to men (92 index). Gen Z shows a high affinity (112 index), while Gen X (99 index) and Gen Y (98 index) are slightly under-indexed.