Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TCBY performance in the United States and how they change over time
See what factors influence TCBY performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
TCBY is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of TCBY' competitors in the United States
An analysis of TCBY' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TCBY's market performance is at the 38th percentile, indicating a below average market standing. This means TCBY captures less foot traffic compared to the majority of its competitors in the Cafe & Restaurants industry in the United States. Peers in the same percentile range include Miami Grill, Frankie's The Steakhouse, The Consulate, Boudicca's Celtic Pub, China Express, and Space 5 Korean BBQ ’ Sushi & Hot Pot.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
TCBY's top competitors, based on cross-visitation, are McDonald's (10.13%), Charleys Cheesesteaks (8.02%), Chick-fil-A (8.02%), Starbucks (6.33%), and Olive Garden Italian Restaurant (5.91%). This indicates that customers who visit TCBY also frequently visit these establishments, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
TCBY experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest activity around 4:00 PM to 6:00 PM (53.07% - 53.70%). Traffic is minimal during early morning hours. This data suggests optimal staffing and resource allocation should focus on the afternoon and early evening to maximize customer service and operational efficiency.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
TCBY shows a high affinity with women (112 index) and Gen Z (153 index), indicating these segments are overrepresented among its customers. Gen X also shows high affinity (129 index). Men (89 index) and Gen Y (76 index) are underrepresented. This suggests marketing efforts could be tailored to resonate more strongly with women and Gen Z, while also exploring strategies to attract more men and Gen Y customers.