Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence TCBY performance in the United States and how they change over time
See what factors influence TCBY performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TCBY' competitors in the United States
An analysis of TCBY' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
TCBY is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference. This metric shows a brand’s share of foot traffic in the industry.
TCBY, with a market performance percentile of 99, is a leading brand, securing its position in the top 1%. This indicates a strong market standing relative to competitors like 323 Dhaba Punjabi Veg Kitchen, BLU Crabhouse & Raw Bar, Oh's Osaka, Tabla Indian Restaurant, The Honey Hole, and R&B Tea - Alief, all within the same leading range.
Customer satisfaction measures loyalty and service quality. This KPI directly influences brand reputation and repeat business potential.
TCBY's overall customer satisfaction is 67%, a 6.2 percentage point increase year-over-year. States like Indiana (100%), Texas (80%), Alabama (78%), Georgia (72%), and Arkansas (71%) show varying satisfaction levels. The CSAT trend increased from 64.24% in May to 73.81% in July 2025 indicating improved customer experiences during this period.
Competitor analysis identifies key rivals. This highlights brands competing for the same customer base within the market.
TCBY's top competitors, based on customer cross-visitation, are McDonald's (15.36%), Chick-fil-A (11.43%), Starbucks (7.86%), Taco Bell (7.86%), and Sonic Drive-In (6.79%). These brands share a portion of TCBY's customer base, indicating overlap in consumer preferences.
Consumer segments inform targeted marketing strategies. Understanding demographics optimizes messaging and product positioning.
TCBY's customer base shows an affinity towards women (105 index) and Gen X (118 index). Gen Z also exhibits a high affinity (104 index). Men (95 index) and Gen Y (88 index) have lower affinity indices, suggesting they are relatively under-indexed compared to the average consumer.