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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taquería la Oriental performance in the Mexico and how they change over time
See what factors influence Taquería la Oriental performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taquería la Oriental' competitors in the Mexico
An analysis of Taquería la Oriental' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taquería la Oriental is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength. It shows customer preference and competitive standing in Cafe & Restaurants industry.
Taquería la Oriental's Market Performance is in the top 1% within the Cafe & Restaurants sector in Mexico, positioning it as a leading brand. Its high percentile indicates strong customer preference. Performance peers in a similar range include Las Adoraditas, El Timon de Cancun, SSAM, Mítica, Pastelerías Panamá and Ebisu sushi and bowls, all at the 99th percentile.
Customer Satisfaction is key for loyalty. High CSAT boosts repeat business, positive reviews, and long-term brand success.
Taquería la Oriental's Customer Satisfaction (CSAT) is 69%, showing a 2.3 percentage point increase year-over-year. This indicates improving customer sentiment. In Puebla, the CSAT is also 69%, with a growth of 2.9 percentage points, demonstrating positive customer experiences.
Average Check reveals spending habits. Monitoring it helps optimize pricing, promotions, and revenue strategies.
The overall Average Check for Taquería la Oriental is 201.3 MXN, up 3% year-over-year, indicating customers are spending slightly more. In Puebla, the Average Check is 204.2 MXN with no growth, reflecting stable spending habits in that state.
Competitor analysis reveals market dynamics. It informs differentiation and competitive strategies for growth.
The top competitors for Taquería la Oriental, based on customer cross-visitation, are Starbucks (7.07%), Little Caesars (6.52%), VIPS (5.41%), Domino's Pizza (5.08%), and McDonald's (4.97%). This suggests customers often visit these fast-food and coffee chains in addition to Taquería la Oriental.
Consumer insights guide marketing. Knowing your audience ensures targeted messaging and product development.
Taquería la Oriental's customer base shows a strong affinity towards women and Gen X. Women are overrepresented (65%, affinity index not provided), while Men are also overrepresented (126%, affinity index not provided). Gen X (130%) shows high affinity, followed by Gen Y (86%) and Gen Z (52%). This data suggests marketing should focus on these groups.