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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taquería la Oriental performance in the Mexico and how they change over time
See what factors influence Taquería la Oriental performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Taquería la Oriental is ahead of most brands
Sample of brands in the same percentile
An analysis of Taquería la Oriental' competitors in the Mexico
An analysis of Taquería la Oriental' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Taquería la Oriental's market performance is at the 63rd percentile, indicating an average/above average market standing in Mexico's Cafe & Restaurants industry. This means the brand is ahead of many competitors in attracting customers. Performance peers in a similar range include La Casa del Waffle, Los Arcos, and Huitziloporky Plaza.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
Taquería la Oriental's overall CSAT is 70%, a 2.4 percentage point increase year-over-year, indicating improved customer happiness. In Puebla, CSAT is 71%, with a 3.2 percentage point increase. The CSAT dynamic data shows fluctuations, peaking in August 2025 at 74.56%.
Average check (transaction value) indicates spending per customer, influencing revenue and profitability, essential for financial health and pricing strategies.
Taquería la Oriental's overall average check is 201.8 MXN, a 0.6% decrease year-over-year. In Puebla, the average check is 204 MXN, showing no growth. The average check dynamic data shows fluctuations, peaking in June 2025 at 218.72 MXN.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential, vital for expansion and market dominance.
Taquería la Oriental has 70 outlets. Puebla has the most with 53 outlets, representing 100% bar fill percentage. Morelos, Tamaulipas and State of Mexico each have 4 outlets. Sinaloa, Quintana Roo, Yucatán, Querétaro, Guanajuato and Hidalgo each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for market share.
The top competitors for Taquería la Oriental, based on cross-visitation, are Little Caesars (8.25%), Starbucks (6.22%), VIPS (5.95%), McDonald's (4.74%), and KFC (4.06%). This indicates that customers who visit Taquería la Oriental also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal customer service and operational efficiency.
Taquería la Oriental experiences peak traffic between 14:00 and 20:00, with the highest workload at 19:00 (60.75%). Traffic is minimal between 0:00 and 9:00. This data helps optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
The consumer gender mix shows a higher affinity index for Men (131%) compared to Women (64%). Among generations, Gen X shows a high affinity (140%), while Gen Y also shows a high affinity (115%).