Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TANK performance in the New Zealand and how they change over time
See what factors influence TANK performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TANK' competitors in the New Zealand
An analysis of TANK' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
TANK is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TANK's market performance is at the 50th percentile in New Zealand's Cafe & Restaurants industry, indicating an average market position. This means TANK captures a moderate share of customer traffic compared to its competitors. Performance peers in the 49-51 percentile range include Denny's, Rosie's Red-Hot Cantina, Giovi, Taco Bell, Timmur, and Gorkha Eastern beach.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
TANK's overall CSAT is 67%, a 7.1 percentage point increase year-over-year, indicating improved customer sentiment. Auckland shows the highest CSAT at 76%, while Wellington has the lowest at 35%. The trend from June to August 2025 shows fluctuating CSAT, peaking in June at 72.34%.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
TANK's overall average check is NZD 19.1, a 2% decrease year-over-year, suggesting customers are spending slightly less per visit. Auckland has the highest average check at NZD 20.1, while Canterbury's is NZD 16.3. The average check decreased from NZD 20.53 in June to NZD 17 in August 2025.
Outlet count reflects brand reach and market penetration, influencing brand visibility and customer accessibility.
TANK has 39 outlets in Auckland, representing the largest concentration. Canterbury, Waikato, Wellington, and Bay of Plenty each have 11, 8, 8, and 8 outlets respectively, indicating a strong presence in the North Island. Other regions have fewer outlets, suggesting potential for expansion.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
TANK's top competitors based on customer cross-visitation are KFC (13.79%), Burger King (8.62%), McDonald's (6.90%), BurgerFuel (5.17%), and Domino's Pizza (5.17%). This indicates that a significant portion of TANK's customers also visit these fast-food chains.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service.
TANK experiences peak traffic between 9 AM and 1 PM, with the highest workload at 56.71% at 1 PM. Traffic is minimal between 9 PM and 4 AM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographics.
TANK's customer base shows a higher affinity among women (114) compared to men (88). Gen Z (404) shows a significantly higher affinity compared to Gen Y (83). This suggests that TANK is particularly appealing to Gen Z consumers.