Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Bell performance in the New Zealand and how they change over time
See what factors influence Taco Bell performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the New Zealand
An analysis of Taco Bell' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell's market performance in New Zealand is at the 50th percentile, indicating an average market position. This means Taco Bell's foot traffic is on par with the median brand in the Cafe & Restaurants industry. Performance peers in the same range include Denny's, TANK, Rosie's Red-Hot Cantina, Giovi, Timmur, and Gorkha Eastern beach.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, impacting loyalty and brand reputation.
Taco Bell's overall customer satisfaction in New Zealand is 66%, a 10.9 percentage point increase year-over-year. The highest CSAT is in Bay of Plenty (73%), while Canterbury shows the lowest (54%). This indicates generally positive customer experiences, with regional variations needing attention.
Average check reveals how much customers spend per visit, influencing revenue and profitability.
The overall average check for Taco Bell in New Zealand is 21.8 NZD, a decrease of 18.6% year-over-year. Auckland has the highest average check at 22.9 NZD. This suggests a need to analyze pricing strategies and customer spending habits to boost revenue.
Number of outlets indicates brand's reach and accessibility, affecting market penetration and customer convenience.
Taco Bell has a total of 17 outlets in New Zealand. Auckland has the most outlets (10), followed by Canterbury (3). This distribution highlights Auckland as a key market, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Taco Bell in New Zealand, based on cross-visitation, are McDonald's (24.43%), Burger King (12.98%), KFC (7.63%), Carl's Jr. (6.87%), and Subway (6.11%). This indicates that Taco Bell customers also frequently visit these fast-food chains.
Traffic workload by hours shows peak and off-peak times, helping optimize staffing and resource allocation.
Taco Bell's peak traffic workload in New Zealand occurs between 17:00 and 19:00, reaching a high of 66.07. Traffic is minimal between midnight and 9:00. This data can inform staffing schedules and promotional activities to maximize efficiency.
Understanding consumer segments helps tailor marketing and product offerings to specific demographics, improving engagement.
Taco Bell's customer base in New Zealand shows a high affinity towards women (86 index) and Gen Z (323 index). This suggests that marketing efforts should focus on these demographics to maintain and grow their customer base.