Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Taco Bell performance in the New Zealand and how they change over time
See what factors influence Taco Bell performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Bell' competitors in the New Zealand
An analysis of Taco Bell' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Taco Bell in New Zealand ranks in the top 1% based on market performance, indicating a leading position. This signifies a strong competitive edge and high customer preference within the Cafe & Restaurants industry. Performance peers include Biryaniwala, No.8 Noodle Bar 绽放, Bella Cucina, Valentine's, Coffee Culture, and Hikari Teppanyaki Queenstown.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand perception, influencing repeat business and recommendations.
Taco Bell's overall customer satisfaction (CSAT) in New Zealand is 67%, a 13.9 percentage point increase year-over-year. CSAT varies by state, with Bay of Plenty at 71%, Auckland at 70%, Waikato at 70%, Wellington at 64%, and Canterbury at 53%. This reveals areas of strength and opportunities for improvement in customer experience across different regions.
Average check reflects customer spending per visit, which directly impacts revenue. Monitoring it helps optimize pricing and promotional strategies.
The overall average check for Taco Bell in New Zealand is 22.2 NZD, a decrease of 11.8% year-over-year. Average check varies by state, with Auckland at 23.8 NZD, Waikato at 20.5 NZD, Canterbury at 19.7 NZD and Bay of Plenty at 18.6 NZD. This indicates potential differences in customer spending habits across different regions.
Number of outlets indicates brand's physical presence and market reach, affecting accessibility and brand awareness for customers.
Taco Bell has a total of 16 outlets in New Zealand. Distribution by state includes Auckland (10), Canterbury (2), and one each in Otago, Wellington, Bay of Plenty, and Waikato. The concentration in Auckland suggests a strategic focus on this region.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
The top competitors for Taco Bell in New Zealand, based on cross-visitation, are McDonald's (26.95%), Burger King (11.38%), KFC (10.78%), Carl's Jr. (5.99%), and Pizza Hut (5.99%). This shows that Taco Bell customers also frequent these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Taco Bell in New Zealand experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (65.47%). Traffic is minimal between 0:00 and 9:00. This information is crucial for efficient staffing and operational planning.
Understanding consumer segments helps tailor marketing and product offerings to specific demographic groups, maximizing engagement and sales.
Taco Bell's consumer base in New Zealand consists of Women (76% affinity) and Men (120% affinity). Gen Y shows an affinity of 110% and Gen Z shows an affinity of 278%. Gen Z consumers are over-indexed, while Gen Y consumers are above-indexed.