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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
TacoTime is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TacoTime performance in the United States and how they change over time
See what factors influence TacoTime performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of TacoTime' competitors in the United States
An analysis of TacoTime' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
TacoTime's Market Performance is at the 99th percentile, indicating a leading position. This means TacoTime outperforms most competitors in attracting customers. Performance peers in similar range: Citizens cafe, Philz Coffee, Huckleberry's Breakfast & Lunch, Due'Cucina Italian Restaurant, Bon Bouquet Cafe, Matador.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, impacting loyalty and brand reputation.
TacoTime's overall customer satisfaction is 75%, a 3.4 percentage point increase year-over-year. Florida shows the highest CSAT at 100%, while other states like Colorado, Oregon, Idaho and Utah also demonstrate high satisfaction levels. The CSAT trend shows fluctuation over the months.
Average check reveals how much customers spend per visit, reflecting pricing strategy and customer spending habits.
TacoTime's average check is $13.7, a 2.9% increase year-over-year. Colorado shows the highest average check ($16.8 USD). The average check has fluctuated slightly between May and July 2025, with a peak in July.
Competitor analysis identifies key players and their market share, informing competitive strategy and differentiation efforts.
McDonald's, Wendy's, Taco Bell, Burger King, and Chick-fil-A are the top competitors based on customer cross-visitation. McDonald's has the highest cross-visitation rate at 22.66%, indicating a significant overlap in customer base with TacoTime.
Consumer segment analysis tailors marketing efforts, enhancing engagement and resonance with specific demographic groups.
Women (93) are slightly under-indexed, while Men (106) are slightly over-indexed in TacoTime's consumer base. Gen X (152) demonstrates a high affinity, while Gen Y (63) and Gen Z (77) are under-indexed relative to the average consumer.