Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Mayo performance in the United States and how they change over time
See what factors influence Taco Mayo performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Mayo' competitors in the United States
An analysis of Taco Mayo' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Taco Mayo is in the lower 36% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Mayo's market performance is in the lower 36%, indicating a below average market standing. This suggests that Taco Mayo captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Miami Grill, Iceberg Drive Inn, Caffè Nero, Kimball Farm, Oswego Grill, and Boston Sail Loft.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Tracking CSAT helps identify areas for service improvement.
Taco Mayo's overall customer satisfaction is 75%, a decrease of 1.6 percentage points year-over-year. CSAT varies by state: Kansas shows 83% satisfaction, Oklahoma 76%, and Arkansas a significantly lower 50%. The trend shows a dip in CSAT from June to August 2025.
Average check reflects customer spending per visit, crucial for revenue. Monitoring trends informs pricing and promotional strategies to optimize sales.
Taco Mayo's overall average check is $11.80, a decrease of 2.5% year-over-year. In Oklahoma, the average check is $11.50 with no growth. The average check fluctuated between $11.37 and $12.06 from June to August 2025.
Outlet count indicates market reach and growth potential. Tracking distribution informs expansion strategies and identifies geographic strengths and weaknesses.
Taco Mayo has 35 outlets in Oklahoma, 2 in Kansas, and 1 in Arkansas. Oklahoma represents the vast majority of Taco Mayo's presence, indicating a strong regional concentration with limited presence in other states.
Identifying top competitors reveals direct rivals for market share. Understanding cross-visitation patterns informs competitive strategies and customer acquisition efforts.
Taco Mayo's top competitors based on customer cross-visitation are McDonald's (29.19%), Braum's Ice Cream & Dairy Store (23.92%), Sonic Drive-In (22.49%), Taco Bell (14.83%), and Whataburger (11.00%). This indicates that customers who visit Taco Mayo also frequently visit these fast-food chains.
Traffic workload by hour reveals peak operational times. Understanding customer flow informs staffing, inventory, and promotional planning for efficiency.
Taco Mayo experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 12 PM (76.17%). Traffic is minimal before 10 AM and after 10 PM, indicating a strong lunch and dinner focus.
Consumer segment analysis informs targeted marketing. Understanding gender and generational affinity helps tailor messaging and product offerings for engagement.
Taco Mayo's customer base shows a high affinity towards women (91%) and men (109%). Gen X is overrepresented (123%), while Gen Y (93%) and Gen Z (48%) are underrepresented, suggesting a need to engage younger demographics.