Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Taco Mayo performance in the United States and how they change over time
See what factors influence Taco Mayo performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taco Mayo is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Taco Mayo' competitors in the United States
An analysis of Taco Mayo' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength and customer preference in the industry.
Taco Mayo's market performance is leading at the 99th percentile, meaning it captures a high share of customer traffic. This signifies strong brand preference compared to competitors like Mermaids Restaurant, Ambra, Las Caleñitas Restaurant & Bakery, Balaji Bhavan pure vegetarian South Indian restaurant, Butter Chicken Indian Kitchen, and Agape Boba Tea.
CSAT shows customer happiness, directly impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Taco Mayo's overall customer satisfaction is 77%, up 4.1 percentage points year-over-year, indicating improved customer sentiment. Kansas shows high satisfaction (91%), while Arkansas is lower (82%) with a decrease of 9.8pp. Satisfaction decreased over the observed months.
Average check reflects customer spending per visit, a key driver of revenue. Monitoring this helps optimize pricing and promotions for higher profitability.
Taco Mayo's average check is $12.60, down 0.1% year-over-year, suggesting slight decreased spending. Oklahoma's average check is $11.70 USD. The average check decreased over the observed months, indicating potential shifts in customer spending habits or menu item selection.
Outlet count indicates brand reach and growth. More outlets can increase visibility, accessibility, and ultimately, market share.
Taco Mayo has 35 outlets in Oklahoma, 2 in Kansas, and 1 in Arkansas. Oklahoma accounts for the majority of Taco Mayo's presence, highlighting its strong regional focus.
Competitive analysis identifies key rivals, revealing customer preferences and market dynamics for strategic positioning and growth.
Taco Mayo's customers also frequently visit McDonald's (29.57%), Braum's Ice Cream & Dairy Store (24.51%), Sonic Drive-In (21.40%), Taco Bell (15.56%), and Whataburger (12.45%). McDonald's has the highest cross-visitation, suggesting it may capture the same customer base.
Understanding traffic patterns optimizes staffing, promotions, and resource allocation, improving efficiency and customer experience.
Taco Mayo's peak traffic occurs between 12 PM and 2 PM, with a gradual decrease in workload into the evening. There is a sharp increase in traffic starting at 10AM. The lowest workload is between 1 AM and 9 AM, suggesting minimal or no overnight operations.
Consumer segment analysis allows targeted marketing by understanding demographics, maximizing campaign relevance and return on investment.
Women are overrepresented (95 index) among Taco Mayo customers. Gen X shows high affinity (121 index), while Gen Y and Gen Z are underrepresented (95 and 43 index respectively), meaning their preferences are overweighted to this brand compared to other brands.