Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Blimpie performance in the United States and how they change over time
See what factors influence Blimpie performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Blimpie' competitors in the United States
An analysis of Blimpie' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Blimpie is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Blimpie is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates that Blimpie captures more customer traffic than 99% of its peers. Performance peers in the same percentile range include The Pizzeria, M.L.Rose Craft Beer & Burgers, K-BOB Korean Street Food, Yalla Beiruty - Mediterranean Restaurant & Lounge, Refinery Rooftop, and Café Habana.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Blimpie's overall customer satisfaction is at 77%, with a 10.5 percentage point increase year-over-year. New York shows the highest CSAT at 91%, followed by Arizona at 86%, New Jersey at 85%, Iowa at 81% and Georgia at 73%. The upward trend from May to July 2025 indicates continuous improvement in customer experience.
Average check value indicates customer spending habits and is a key factor in revenue calculation and profitability analysis.
Blimpie's overall average check is $15.30, up 2% year-over-year. New Jersey has the highest average check at $24.10, followed by Indiana at $18.30, New York at $15.30, Georgia at $14.60 and Michigan at $13.20. Average check decreased from May to July 2025.
Competitor analysis helps to understand competitive landscape, informing strategies for market positioning and customer acquisition.
Blimpie's top competitors based on customer cross-visitation are McDonald's (17.98%), Wendy's (13.16%), Chick-fil-A (6.58%), Dunkin' (6.14%), and Subway (6.14%). This data suggests Blimpie customers also frequent these fast-food chains, highlighting direct competition for customer visits.
Understanding consumer segments by gender and generation helps tailor marketing efforts, improving engagement and conversion rates.
Blimpie's customer base shows a high affinity towards women (82 index) and men (116 index). Generational analysis indicates higher affinity towards Gen Y (108 index) and Gen X (98 index), while Gen Z shows a relatively lower affinity (89 index). It indicates segment is overrepresented (i.e., has higher-than-average engagement or interest).