Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Carl's Jr. is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Carl's Jr. performance in the New Zealand and how they change over time
See what factors influence Carl's Jr. performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Carl's Jr.' competitors in the New Zealand
An analysis of Carl's Jr.' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
Carl's Jr. holds the 99th percentile, indicating a leading market position in New Zealand's Cafe & Restaurants industry. This means Carl's Jr. outperforms most competitors in attracting customers. Performance peers within the same percentile range include Robert Harris, Giovi, Goode Brothers Sylvia Park, Hot Like a Mexican Willis Lane, Novelty Sweets, and Ayrburn.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand perception, crucial for long-term success.
Carl's Jr.'s overall CSAT is 62%, a decrease of 7.1 percentage points year-over-year. Waikato shows the highest CSAT at 81% with 6.8 percentage point growth, while Canterbury shows the lowest at 62% with a significant decrease of 24.6 percentage points. This highlights regional differences in customer experience.
Average check reveals how much customers spend per visit, crucial for revenue optimization and profitability analysis.
The overall average check for Carl's Jr. is 22.8 NZD, down 12.6% year-over-year. Bay of Plenty has the highest average check at 26.8 NZD, while Canterbury has the lowest at 20.8 NZD. This suggests variations in spending habits across different regions.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
Carl's Jr. has a total of 18 outlets in New Zealand, with the majority (10) located in Auckland. Canterbury and Waikato each have 2 outlets. Hawke's Bay, Bay of Plenty, Manawatū-Whanganui and Gisborne each have 1 outlet, revealing uneven distribution across regions.
Competitor analysis reveals customer preferences and market dynamics, guiding strategic positioning and competitive advantage.
McDonald's is the top competitor with a cross-visitation rate of 26.67%. Other significant competitors include KFC (13.33%), Burger King (11.43%), Domino's Pizza (7.62%), and Pizza Hut (7.14%). This indicates substantial customer overlap with these fast-food chains.
Traffic workload by hours highlights peak operational times, enabling efficient staffing and resource allocation for service optimization.
Carl's Jr. experiences peak traffic workload between 17:00 and 19:00, with a high of 67.89% at 18:00. Traffic is minimal between 0:00 and 8:00. This information is useful for staffing and promotional strategies.
Understanding consumer segments allows for tailored marketing, improving engagement and relevance through customized messaging.
Women show a high affinity (69) indicating lower-than-average representation compared to the general consumer base. Men have an affinity index of 126, showing above-average representation. Gen X are slightly under-indexed at 93, while Gen Y are significantly over-indexed at 132, showing high affinity for the brand.