Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Super Salads performance in the Mexico and how they change over time
See what factors influence Super Salads performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Super Salads' competitors in the Mexico
An analysis of Super Salads' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Super Salads is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Super Salads holds the 58th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means Super Salads attracts more customers than many competitors. Performance peers in the same percentile include The House of Tiles, El Japonez, Hudson burgers - Solesta, El Portón, Fidelio Orizaba, and Nicoletta.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Super Salads' overall customer satisfaction in Mexico is 61%, a 2.3 percentage point increase year-over-year. Tamaulipas shows the highest satisfaction (77%), while Chihuahua shows the lowest (55%). Customer satisfaction has fluctuated between 56.79% and 64.64% during the reporting period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Super Salads in Mexico is 283.2 MXN, an 8% increase year-over-year. Chihuahua has the highest average check (320 MXN), while Jalisco has the lowest (255.8 MXN). The average check has varied between 260.96 MXN and 377.5 MXN during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Super Salads has a total of 60 outlets in Mexico. Nuevo León has the most outlets (30), followed by Jalisco (9). Other states with Super Salads outlets include Coahuila (6), Tamaulipas (4), Chihuahua (4), Baja California (3), Quintana Roo (2), Veracruz (1), and Querétaro (1).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Super Salads in Mexico, based on cross-visitation, are Carl's Jr. (8.69%), Starbucks (7.80%), Tim Hortons (6.01%), Little Caesars (5.79%), and El Pollo Loco (5.35%). This indicates that customers who visit Super Salads also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Super Salads experiences peak traffic between 2 PM and 4 PM, with the highest workload at 3 PM (67.61%) and 4 PM (69.22%). Traffic is minimal before 10 AM and after 10 PM. The lowest traffic workload is between midnight and 9 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women are overrepresented among Super Salads customers (98 affinity index), while men are also overrepresented (102 affinity index). Gen X is highly overrepresented (150 affinity index), while Gen Y is also overrepresented (74 affinity index).